BRAND & CULTURE
Positioning, research, campaign ecosystems, and employee experiences built to make organizations feel coherent.
EXPLORE ↗
DARK_MATTER_GRIDCONTACT ↗INDEPENDENT MULTIDISCIPLINARY DESIGNER / NYCDESIGN
DESIGN
IS GRAVITY.
Building brands, systems, and immersive experiences that organize complexity—and pull people closer.
ENTER THE GRID ↓ AVAILABLE FOR SELECT COLLABORATIONS
// 01 — PROFESSIONAL + ARCHIVE
FEATURED PROJECTS
Brand systems, campaigns, environments, and information design selected from the original Rios archive and recent practice.
// 01B — INDEPENDENT WORLDSEXPERIMENTAL
EXPERIMENTAL
SYSTEMS
Self-initiated narrative worlds exploring how brand, motion, interface, and story can behave as one experience.
// 02 — CAPABILITIESEXPERTISE &
EXPERTISE &
SOLUTIONS
Three-dimensional thinking across strategy, environments, identity, information, and interaction.
EXPERIENTIAL DESIGN
Activations, environmental graphics, and spatial narratives that make brands physical.
EXPLORE ↗VISUAL SYSTEMS
Identity, art direction, and modular design languages capable of growing without losing character.
EXPLORE ↗DIGITAL PRODUCTS
Interfaces and responsive experiences that turn complexity into clarity and momentum.
EXPLORE ↗DATA STORYTELLING
Information architectures that reveal patterns, sharpen decisions, and make evidence persuasive.
EXPLORE ↗CREATIVE DIRECTION
A unified vision across disciplines—from the first strategic thought to the last tactile detail.
EXPLORE ↗RIOS_X_DESIGN — DARK_MATTER_GRID — SYSTEMS WITH GRAVITY — RIOS_X_DESIGN — DARK_MATTER_GRID — SYSTEMS WITH GRAVITY —
// 03 — METHODHOW IDEAS
HOW IDEAS
ENTER ORBIT
A disciplined process with room for strange discoveries. Each phase sharpens the signal without sanding away the character.
DISCOVER & MAP
Find the hidden pattern. Define the real problem.
↗BUILD THE SYSTEM
Create a visual logic that can move across formats.
↗PROTOTYPE & STRESS
Test the experience against people, space, and scale.
↗LAUNCH & EVOLVE
Release a coherent world designed to keep moving.
↗// 04 — ABOUTLOGIC
LOGIC
WITH A
PULSE.
I’m Priscilla Rios, a New York–based multidisciplinary designer with 7+ years across advertising, internal communications, brand systems, and environments.
I build the system and the anomaly: work rigorous enough to scale, dimensional enough to inhabit, and strange enough to stay with you.
ENTER MY FIELD ↗