INITIALIZING VISUAL FIELD
CONTACT ↗INDEPENDENT MULTIDISCIPLINARY DESIGNER / NYC
DESIGN ISGRAVITY
Building brands, systems, and immersive experiences that organize complexity - and pull people closer.
ENTER THE GRID ↓ AVAILABLE FOR SELECT COLLABORATIONS
// PRISCILLA RIOSBRAND DESIGNER
BRAND DESIGNER
ART DIRECTOR
CREATIVE WORLDBUILDER
I build brands people can step inside.
Eight-plus years shaping public-facing client work, confidential enterprise systems, and independently directed creative worlds.// 01 - FEATURED CLIENT WORKCLIENT
CLIENT
WORK
Brand systems, campaigns, editorial, motion, and experiences created for organizations and collaborators.
// 01A - INDEPENDENT CREATIVE DIRECTIONWORLDS I
WORLDS I
BUILD
A collection of speculative campaigns and independent creative explorations created to push my craft beyond commercial constraints. These projects explore strategy, storytelling, brand systems, and experiential design. They are personal creative studies and are not affiliated with the brands represented.
// EDITORIAL INDEXCURATED
CURATED
COLLECTIONS
Explore the independent archive through the ideas, industries, and systems that connect the work.
ALL PROJECTS35 PROJECTS
// 01B - CONFIDENTIAL ENTERPRISE EXPERIENCETHE WORK
THE WORK
BEHIND THE NDA
Strategic and creative contributions across retail, technology, healthcare, consumer goods, and finance, spanning brand systems, campaigns, communications, digital experiences, and art direction.
Selected organizations include Nike, Ralph Lauren, Bloomberg, AWS, PepsiCo, L’Oréal, Estée Lauder, Levi’s, Johnson & Johnson, and Pfizer.SELECTED ORGANIZATIONS I'VE CONTRIBUTED TO
NEW YORK
ROAD RUNNERS
bideawee
HUNGERPASS
Pfizer
NIKE
Johnson & Johnson
BOEHRINGER
INGELHEIM
Teladoc Health
Bloomberg
★ macy’s
F5
ADVANTAGE
SOLUTIONS
LAM RESEARCH
RALPH LAUREN
L’ORÉAL USA
ESTÉE LAUDER
Levi’s®
INSTITUTE FOR
PUBLIC RELATIONS
PAGE SOCIETY
aws
workrise
PEPSICO
WWE
// LAB / CURRENTLY EXPLORINGINSIDE
INSIDE
THE LAB.
Where ideas begin. The Lab is a curated collection of concepts, experiments, and creative explorations that reveal the thinking behind the work.
EXPLORE THE LAB →// 02 - EXPERIENCEHOW I
HOW I
CREATE IMPACT.
Strategy, communication, and creative leadership working as one connected system.
Positioning, identity systems, and visual frameworks that create clarity and long-term growth.
Internal campaigns and change communications that help people understand, adopt, and believe.
Executive messaging, presentations, and enterprise storytelling that align organizations around ideas.
Leading concepts from strategy through execution across every touchpoint.
Websites, microsites, and interactive experiences designed around clarity, usability, and storytelling.
Campaigns, photography direction, production, and visual systems that strengthen every interaction.
// PROFESSIONAL ORBIT
TRAJECTORY
Branding, typography, editorial design, marketing, and visual communication.
Brand strategy, employee engagement, internal communications, campaign development, and digital experiences for global organizations.
Building original brands, immersive concepts, and creative worlds that continue to expand my thinking beyond commercial constraints.
// PERSONNEL FILEDOWNLOAD RÉSUMÉ
PDF / 1 PAGE↘// 02 - CAPABILITIES
CAPABILITIES
I design brands, communication systems, and digital experiences that help organizations connect with people, navigate change, and create lasting impact.
BRAND STRATEGY & IDENTITY
Positioning, identity systems, campaigns, and visual languages that help brands grow with clarity and consistency.
EMPLOYEE EXPERIENCE & CHANGE
Internal campaigns, change communications, leadership initiatives, and culture programs that help employees understand, adopt, and believe.
BRAND EXPERIENCES
Environmental graphics, activations, events, and immersive touchpoints that bring brands into the physical world.
DESIGN SYSTEMS
Flexible identity systems, art direction, and scalable visual frameworks built for long-term growth.
DIGITAL EXPERIENCES
Websites, interactive products, and responsive experiences that transform information into engagement.
INFORMATION DESIGN
Reports, presentations, dashboards, and editorial systems that turn complexity into clarity and action.
CREATIVE DIRECTION
Guiding projects from strategy through execution to create cohesive experiences across every touchpoint.
// 03 - PHILOSOPHYHOW IDEAS
HOW IDEAS
ENTER ORBIT
I DON'T DESIGN DELIVERABLES.I DESIGN SYSTEMS.
A logo becomes a campaign.A campaign becomes an experience.An experience becomes a culture.
Good design doesn't stop at one touchpoint.
THINK BEYOND THE BRIEF
Looking for opportunities the project wasn’t originally asking for.
BUILD FOR GROWTH
Design systems that evolve without losing character.
MAKE COMPLEX FEEL HUMAN
Whether communicating to customers or employees, clarity creates confidence.
SWEAT THE DETAILS
Typography, motion, hierarchy, and interaction aren’t decoration. They’re what make ideas believable.
// 04 - ABOUTWHERE IDEAS
WHERE IDEAS
FIND
GRAVITY.
I’m Priscilla Rios, a multidisciplinary designer and creative storyteller based in New York.
I help ideas find gravity. From brand identities and employee engagement to digital experiences and communication systems, I transform complex challenges into work that people understand, remember, and believe in. My work combines strategy, design, and storytelling to create experiences that are both purposeful and human.
Professionally, I partner with organizations to build brands, campaigns, and communication systems that connect people with ideas. Beyond client work, I create independent worlds that challenge convention, explore new possibilities, and push my craft beyond commercial constraints. Writing fiction continues to shape the way I design by strengthening my sense of narrative, emotion, and worldbuilding.
I believe the strongest ideas don’t simply exist. They attract people, create momentum, and leave a lasting impression.