CONNECTION IN MOTION
Two abstract figures meet at the center. The gesture can read as a high-five or embrace, with the energy of siblings running toward each other.
PRO BONO NONPROFIT / BRAND IDENTITY / COMMUNICATION DESIGN
SIBLING CONNECTIONS
A pro bono nonprofit identity built around the joy of siblings reconnecting. It stays clear and energetic across program materials and communications, including merchandise.READ THE STORY ↓
DISCIPLINEPRO BONO NONPROFIT / BRAND IDENTITY / COMMUNICATION DESIGN
ROLELOGO DESIGN / VISUAL IDENTITY / PRODUCTION
PROJECT TYPEPRO BONO NONPROFIT IDENTITY
PATHMISSION → HUMAN CONNECTION → IDENTITY → PROGRAM SYSTEM
WHERE I STARTED
Start with the reunion.
Sibling Connections brings together siblings separated by foster care. For this pro bono identity, I wanted to show the energy of seeing each other again. The mark had to carry that feeling and still reproduce clearly on the everyday materials a nonprofit needs. I kept the gesture simple: two people meeting at a shared center.
THE CHOICE
“The instant connection becomes the mark.”
WORKING THROUGH IT
Let the gesture do the work.
ONE MARK, TWO PEOPLE
The two figures remain distinct inside a shared silhouette. Their meeting point makes the connection visible.
JOY WITH STRUCTURE
Orange brings energy to the reunion gesture. Blue gives the everyday communications a steadier base.
BUILT TO EXTEND
Program names can sit beneath the main lockup. A standalone symbol and knockout version cover smaller or darker surfaces.
THE IDENTITY
Connection is the reason.
Two figures lean toward a shared center above a bold, compact wordmark. Their gesture shows reunion. Blue and orange can trade roles without losing recognition.
Connection is the reason.
DIGITALTDISPLAY LETTERING / APPROVED LOGO ARTWORK
ARIALCOMMUNICATIONS / PROGRAM INFORMATION
YOUTH ORANGE#F6961DJOY / ENERGY
SIBLING BLUE#1B75BCTRUST / CONNECTION
INK#231F20WORDMARK / STRUCTURE
OPEN PAPER#F7F5F0COMMUNICATION GROUND
THE VISUAL LANGUAGE
A human gesture, reduced to one unmistakable silhouette.
The approved mark shows two people meeting at the center. Orange and blue can reverse roles, while the stacked name keeps the organization readable.
APPLICATION
Made to work in the real life of a nonprofit.
These applications come from the approved identity presentation. The mark stays consistent from correspondence to fundraising merchandise. The declined YLP exploration is shown separately.
THE IDENTITY IN USE
A flexible identity in service of an enduring bond.
The identity has to work on ordinary nonprofit materials. The paired figures give those pieces some energy without making the organization’s name harder to read.
INSTANT RECOGNITION
The paired figures make the central idea of connection legible before the organization’s name is even read.
PROGRAM ARCHITECTURE
Program names can attach to the core lockup without fragmenting the parent brand.
COLOR REVERSAL
Orange and blue can trade emphasis to suit different audiences and backgrounds, including production constraints.
PRODUCTION READY
The bold silhouette and compact typography reproduce across print, apparel, totes, objects, and digital use.
HUMAN, NOT INSTITUTIONAL
The active gesture suits the participants. The compact name keeps donor and service communications easy to identify.
MISSION LED
Every application returns to the same idea: separated siblings remain connected.
WHAT I DELIVERED
A practical identity for a personal mission.
The approved identity uses the same paired figures across program communication and fundraising pieces. The color can change emphasis while the gesture stays clear. That gives the organization a consistent starting point for its daily design work.
VISIT SIBLING CONNECTIONS ↗