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Independent Creative ExplorationTHE RACE
// THE RACE BEYOND SPEED / 00:10 TO LIGHTS OUTPERSONAL DESIGN EXPLORATION / 2026
THE RACE
BEYOND SPEED.
Before the lights go out, four races have already begun.
ENTER THE RACE ↓00:10 / LIGHTS OUT APPROACHINGTHE CAR IS
00:08 / SOUNDIN THE HEADSET, A THREE-WORD CALL CHANGES THE PLAN. 00:06 / SKILLIN THE BOX, FOUR CORNERS PREPARE TO MOVE AS ONE. 00:04 / STYLEIN THE PADDOCK, THE CULTURE ARRIVES BEFORE THE CARS. 00:02 / DATAON THE PIT WALL, A SECOND BECOMES A THOUSAND DECISIONS.
THE CAR IS
THE PART
WE CAN SEE.
THE BROADCAST SHOWS THE RACE.
THIS SYSTEM OPENS EVERYTHING AROUND IT.
01 / THE SELF-INITIATED CHALLENGEONE SPORT / FOUR FORMS OF ACCESS
COMPLEXITY
WAS THE
BRIEF.
I built this project to test whether one campaign platform could carry four industries without losing clarity. Audio, physical interaction, fashion and spatial computing each needed a distinct role.
Together, the four partnerships reveal one race through four systems usually hidden behind the broadcast.
02 / THE MASTER IDEAVISIBLE RACE / INVISIBLE SYSTEMS
HEAR IT.
FEEL IT.
WEAR IT.
READ IT.
FOUR WAYS
INTO ONE RACE.
Spotify carries the emotion. Logitech G makes coordination physical. Aimé Leon Dore translates circuit rhythm into construction. Apple Vision Pro gives strategy a spatial form.
03 / CREATIVE BOUNDARIESEXPLORE THE IDEA / RESPECT THE RIGHTS
CREATIVE
DOES NOT MEAN
CARELESS.
The project invents new systems without presenting protected material as original work. These boundaries shaped every concept on the page.
READ THE FORMULA 1 RIGHTS GUIDELINES ↗NO FALSE AFFILIATION
The project is labeled independent and speculative before any campaign material appears. It never describes the partnerships as announced, approved or in development.
NO OFFICIAL MARKS
The Formula 1 logo, team marks, driver marks and partner logos are not used. Brand names appear only in explanatory text.
NO PROPRIETARY TYPE
The visual system uses original typography and layout. It does not use Formula 1 header fonts or recreate the official identity.
NO COPIED MEDIA
The page contains no race footage, broadcast stills, team radio, commentary, photography, circuit maps or interface screenshots taken from rights holders.
NO DATA CLAIMS
Demonstration readouts are fictional and labeled as conceptual. The work does not scrape, reproduce or imply access to live timing or team telemetry.
NO PRODUCT CLAIMS
Every app, garment, device and activation is presented as a proposal. Nothing is described as available, manufactured, tested or endorsed.
04 / PARTNERSHIP ARCHITECTURESOUND / SKILL / STYLE / DATA
THE PLATFORM
RADIO PIT WALL
EVERY RACE HAS A FREQUENCY.
Team radio carries the emotion that timing screens cannot. A pause, a clipped instruction or one restrained reply can change how an entire race is remembered.
Race Wrapped turns a licensed set of decisive radio moments, engine cues and ambient sound into a personalized post-race audio story.
A conceptual spatial mixer lets viewers balance commentary, licensed team radio, engine and crowd channels without adding an artificial soundtrack to the live race.
CONCEPT DESIGN / 01PERSONALIZED POST-RACE AUDIO PRODUCT
POST-RACE AUDIO STORYTHE MOMENT
THE RACE
TURNED.
THE RACE
TURNED.
INTERFACE STUDY / FICTIONAL CONTENTA RACE REBUILT
A RACE REBUILT
FOR YOUR EARS.
The post-race product turns licensed moments into a paced story instead of a clip dump. The visualizer responds while the conceptual mix moves between radio, engine and atmosphere.
01SELECT A DRIVER, RIVALRY OR STRATEGIC BATTLE
02BUILD A TEN-MINUTE PERSONAL NARRATIVE
03SAVE THE RACE BESIDE MUSIC AND PODCASTS
THE PLATFORM
1.8 SECONDS TO GLORY
SPEED IS A TEAM SPORT.
A pit stop is not one fast person. It is a synchronized system in which every movement has to land at the right moment.
A four-person fan challenge measures release timing, simulated torque, reaction speed and team synchronization against clearly labeled demonstration benchmarks.
A home mode breaks the sequence into individual roles, allowing players to understand the choreography before attempting a complete stop.
EXPERIENTIAL MOCKUP / 02FOUR-PERSON SYNCHRONIZED FAN CHALLENGE
TEAM SYNCHRONIZATION / DEMONSTRATION00.000SECONDS / FICTIONAL RESULT
THE PLATFORM
CUT ON THE RACING LINE
TAILORED TO THE RACING LINE.
Motorsport fashion becomes more meaningful when the construction carries the idea. Circuit culture should shape the garment, not sit on top of it as decoration.
A sixteen-piece capsule translates rhythm, compression, weather and movement into seams, vents, closures and proportion across four city-led edits.
A temporary paddock atelier shows pattern studies, material tests and live fittings rather than relying on a conventional merchandise pop-up.
FASHION SYSTEM / 03CONSTRUCTION BEFORE MERCHANDISE
TAILORED
AT RACE
PACE.
WOOL GABARDINESILK TWILLPERFORATED LEATHER
THE PLATFORM
SPATIAL PIT WALL
YOU ARE THE RACE ENGINEER.
The challenge is not showing fans more data. It is helping them understand which information changes the race.
A conceptual spatial experience places a simplified circuit model in the room, then maps gaps, pit windows and strategy uncertainty around the live broadcast.
Fans can compare two drivers, review a completed lap and explore clearly labeled hypothetical strategy scenarios without claiming access to team systems.
SPATIAL INTERFACE / 04STRATEGY MADE PHYSICAL
PROJECTED CALLHOLD POSITION
GAP+2.418
PIT WINDOWLAP 28-31
MODEL CONFIDENCE71%
05 / CAMPAIGN DESIGN SYSTEMONE PLATFORM / FOUR VISUAL FREQUENCIES
ONE RACE.
FOUR WAYS
TO ENTER.
One typographic chassis changes behavior across the series. Sound pulses. Skill locks. Style cuts. Data tracks.
THE TURN.
AS ONE.
THE LINE.
THE RACE.
06 / CONNECTED EXPERIENCEARRIVAL → PARTICIPATION → VIEWING → MEMORY
NOT FOUR
CAMPAIGNS.
ONE WEEKEND.
Style opens the weekend. Skill invites participation. Data sharpens the live race. Sound carries the memory home. Each moment has one clear job.
ARRIVE
A limited city edit introduces the cultural world before the race begins.
COMPETE
A synchronized fan challenge makes pit-stop coordination physical.
WATCH
The spatial pit wall turns race information into a readable strategic layer.
REMEMBER
Race Wrapped reshapes licensed moments into a personal post-race story.
07 / FACTUAL GROUNDINGPUBLIC SOURCES / CLEAR LIMITS
RESEARCH
THE REAL.
DESIGN THE NEW.
Public sources ground the pit-stop, haptic and telemetry ideas. The campaign builds from those facts without claiming private access, licensing or production.
08 / WHAT THIS TESTEDONE IDEA.
ONE IDEA.
FOUR BRANDS.
NO FALSE CLAIMS.
The project tests one platform across audio storytelling, multiplayer interaction, fashion construction and spatial interface design.
Its strength comes from the role each partner owns and the way those roles connect across one race weekend.
This is a personal, self-initiated and unofficial portfolio exploration by Priscilla Rios. It is not a real product, partnership, campaign, broadcast feature, application, collection, activation or announced collaboration. It is not affiliated with, endorsed by, commissioned by, approved by, sponsored by or produced in partnership with Formula One Licensing B.V., the Formula 1 companies, Spotify, Logitech, Aimé Leon Dore, Apple, any Formula 1 team, driver, circuit, promoter or rights holder. All concepts, interfaces, product descriptions, sample values and experiences shown are fictional proposals created for design education and portfolio discussion. All third-party names and marks remain the property of their respective owners.
No official Formula 1 logo, proprietary Formula 1 typeface, team identity, driver likeness, official circuit map artwork, race footage, broadcast still, team radio, commentary, timing database, telemetry feed or official interface is reproduced in this presentation. Simplified circuit geometry appears only as part of the original concept interface. Brand names identify the subject of the study. Nothing on this page indicates commercial availability, technical validation, licensing or endorsement.
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