EVIDENCE FIRST
Bone, trackway, scale, and scientific uncertainty remain visible beneath every spectacular reconstruction.
ENVIRONMENTAL / INTERACTIVE / CAMPAIGN / MOTION
THE DINOSAUR EXHIBIT
An exhibit concept that follows trackways into fossil evidence and reconstructed animals, with a map to guide the visit.READ THE STORY ↓
DISCIPLINEENVIRONMENTAL / INTERACTIVE / CAMPAIGN / MOTION
ROLEBRAND + EXPERIENCE DESIGN
PROJECT TYPESELF-INITIATED MUSEUM CONCEPT
PATHEVIDENCE → MOVEMENT → PARTICIPATION
WHERE I STARTED
The route can begin with a footprint.
A skeleton can be enormous and still feel removed from the animal it belonged to. I used trackways to bring movement into the visitor route. They can guide someone through the city and into the exhibit. Inside, specimen labels need to keep the scientific information close to the spectacle.
THE CHOICE
“Follow the fossil evidence into a reconstructed animal. Trackways connect that investigation to the route through the museum and the campaign outside.”
WORKING THROUGH IT
Let the evidence stay visible.
A MAP OF CLUES
Wayfinding leads visitors through the halls as an investigation.
MOVEMENT RETURNS
Holograms and animation layer gait, muscle, skin, and behavior onto fossil evidence without replacing it.
THE CITY BECOMES A TRACKWAY
Footprints, social stories, a public field station, and collectible fashion carry the exhibit beyond the museum.
PROPOSED FIRST EDITION
Follow one trackway to its evidence.
The proposed museum world begins with one trackway station. I would pair a printed route with a short reconstruction sequence in an existing gallery or education room. The evidence needs to remain readable beside the moving animal.
- THE FIRST OFFER
- One proposed specimen-led display with a museum-reviewed label. A floor graphic leads to the source image and a simple animation study. The animation identifies reconstructed details and uncertainty.
- HOW YOU TAKE PART
- The footprint invitation points to the station. Follow the track, examine the specimen record and watch the proposed movement. A field card asks the visitor what the evidence can and cannot show.
- WHAT I WOULD DELIVER
- The original map and trackway graphic, with one complete specimen label and an animation storyboard. The same route mark carries onto the field card.
- BEFORE IT GROWS
- Can visitors distinguish fossil evidence from reconstructed movement? Review the content with a specialist and test the route at floor scale. A clear small display earns a larger gallery plan.
Where it could go next
The city field station and full exhibit scenes remain design studies. Larger projection and merchandise directions follow the specimen encounter, with separate production briefs.
THE IDENTITY
The past is still moving.
Specimen labels provide the structure. Bone neutrals leave room for the fossils, and amber identifies the reconstruction layer. Trackways carry the route onto the floor and into the campaign.
The past is still moving.
STRUCTURAL SANSEXHIBIT / CAMPAIGN
SPECIMEN MONODATA / LABELS
TAR PIT#151311ENVIRONMENT
FOSSIL BONE#E8DDC5TYPE + FIELD
AMBER RESIN#D89A3DDISCOVERY
MINERAL GREEN#607A64GUIDANCE
VOLCANIC RED#A74332FOCUS
THE VISUAL LANGUAGE
TURN FOSSIL EVIDENCE INTO A LIVING SIGNAL.
Bone silhouettes and sediment lines frame specimen numbers. Trackways lead into translucent reconstructions. The design keeps science visible within the spectacle and public campaign.
APPLICATION
BEGIN THE EXHIBIT BEFORE THE DOOR.
The campaign uses footprints as a connective device across subway stations, digital displays, social storytelling, and a temporary field station in Bryant Park.
EXPERIENCE
LET VISITORS BUILD THE ANIMAL.
Visitors choose a route on the map. At a specimen, they can compare what the fossil tells us with the proposed reconstruction.
INTERACTIVE FOSSIL MAP
Visitors select Titanosaur, T. rex, Triceratops, and the trackway to assemble a personalized route.
HOLOGRAPHIC RECONSTRUCTION
Transparent layers distinguish fossil evidence from informed reconstruction and open questions.
WHICH DINOSAUR ARE YOU?
A shareable quiz connects personality with behavior, then directs visitors to a matching specimen.
CITY-SCALE TRACKWAY
Footprints connect train platforms, station exits, digital media, and the museum threshold.
THE WIDER DESIGN STUDY
The following designs explore later editions. Their rollout depends on the first encounter working and each partner agreeing its part.
SELF-INITIATED CONCEPTUAL STUDYINSPIRED BY THE AMERICAN MUSEUM OF NATURAL HISTORY / NO AFFILIATION
The past is
still moving.
Trackways lead from the city campaign into the map. Inside, labels connect the fossils to reconstructed movement. The holograms and public installations are proposed, with the evidence kept visible alongside them.
INTERACTIVE MAP / CONCEPTUAL VISITOR JOURNEYChoose a clue.
Choose a clue.
Build the animal.
The map uses real fourth-floor fossil-hall anchors for an original route. Select a specimen to see its evidence and motion study, then find the next stop.
ORIENTATION / SCALETITANOSAUR
A 122-foot sauropod establishes scale before visitors choose a route through the fossil halls.
MOTION SYSTEM / FOSSIL TO FORMScan the evidence.
Scan the evidence.
Restore the animal.
Animated layers build from bone through muscle and skin to behavior. Labels distinguish known evidence from inference and open debate.
SPECIMEN / AMNH 5027MODE / SKELETAL DENSITYCALIBRATION / 98.4%
01 / BONE02 / MUSCLE03 / SKIN04 / MOTION
TYRANNOSAURUS REXLENGTH / 12.3 MSCAN DEPTH / 184 MMRECONSTRUCTION / 72%
Translucent motion studies align with real mounts so visitors can compare evidence and interpretation from the same viewpoint.
PERSONALITY QUIZ / SHAREABLE DISCOVERYWhich dinosaur
Which dinosaur
are you?
A short museum and social interaction translates behavior into a playful identity card, then points each visitor toward a matching specimen.
QUESTION 1 / 3A challenge appears. You...
SPECULATIVE COLLABORATION / NO AFFILIATIONThe park was fiction.
The park was fiction.
The evidence is real.
The proposed Jurassic Park edition opens the fossil halls after dark. Paleontologists compare the films with current reconstruction research. The campaign can borrow the films’ sense of anticipation, but the exhibits need to show where the evidence ends.
THE GATE OPENS
Timed evening arrivals meet sound and shadow at the museum entrance. Amber light reveals the fossil.
SCENE / SCIENCE
Paleontologists compare the films' inventions with fossil evidence and explain why reconstructions keep changing.
NIGHT HUNT
Visitors track movement and identify species to recover evidence along a route through the halls.
THE ARCHIVE DROP
Ticket holders receive first access to numbered apparel, field objects, posters, and collectible specimen cards.
POP-UP MINI MUSEUM / BRYANT PARK
Field Station 65.
The Bryant Park pavilion puts a fossil cast beside a walk-through reconstruction. Short talks explain the comparison. Quiz stations and a small store sit along the route into the museum proposal.
FASHION + MERCH / SPECIMEN CAPSULEWear the
Wear the
field notes.
Put taxonomy and specimen numbers where they can be read. Trackways and skeletal drawings supply the larger apparel graphics.
FIELD JACKETLIMITED CONCEPT EDITION
SILK STRATA SCARFLIMITED CONCEPT EDITION
FOSSIL KNITLIMITED CONCEPT EDITION
TRACKWAY CAPLIMITED CONCEPT EDITION
ENAMEL SPECIMEN SETLIMITED CONCEPT EDITION
NUMBERED FIELD GUIDELIMITED CONCEPT EDITION
WHERE THE CONCEPT STANDS
A route through deep time.
The concept extends the original map into an exhibit and campaign. Trackways connect the parts, while labels give each encounter context. The reconstructions and public installations remain proposed experiences inspired by the museum subject.