ALL WORKCONTACT ↗
Independent Creative Exploration
LONG ISLAND CITY / QUEENSREPORT TO CLASS ↓
// DARK MATTER GRID / CASE STUDY P34
Supreme×MoMA PS1
PUBLICSCHOOL1
SPECULATIVE CULTURAL CAMPAIGNLONG ISLAND CITY / QUEENSREPORT TO CLASS ↓
01 / THE OPPORTUNITYTHE BUILDING IS ALREADY THE BRIEF.
THE QUESTIONCAN A DROP
CAN A DROP
BECOME A
PUBLIC SCHOOL?
MoMA PS1 began inside a decommissioned nineteenth-century public school and opened in 1976 with Rooms, an exhibition that invited artists to transform its raw classrooms. Supreme began in 1994 as a New York skate shop built around the city’s skate culture.
THE ORGANIZING IDEAReturn both brands to the act that made them culturally important: giving people a room to make something.
02 / THE ACTUAL SITEMoMA PS1 / 22-25 JACKSON AVENUE / LONG ISLAND CITY
THE HOST INSTITUTIONNOT A
NOT A
WHITE BOX.
A PUBLIC SCHOOL.
The campaign belongs to the real architecture and culture of MoMA PS1. Its concrete courtyard, nineteenth-century school building, former classrooms, and experimental history become active parts of the identity. Supreme enters as a guest and creative partner, not as a skin placed over the museum.
SupremePUBLIC
SCHOOL 1QUEENS / OPEN SESSION
SCHOOL 1QUEENS / OPEN SESSION
Supreme×MoMA PS1
03 / STRATEGIC POSITIONHIGH ART × STREET PRACTICE × PUBLIC ACCESS
BREAK THE FALSE HIERARCHY.
The concept does not elevate skate culture by placing it inside a museum. It shows that both worlds already share authorship, repetition, appropriation, risk, and public space.
MAKE QUEENS THE DESTINATION.
Long Island City is not a satellite location. The commute becomes part of the story, but local access is protected so pilgrimage does not displace participation.
TRADE RELEVANCE FOR RESPONSIBILITY.
Supreme gains cultural depth. PS1 reaches new audiences. The exchange is credible only if the campaign leaves paid experience, unrestricted creative support, and a public archive behind.
04 / THE VISUAL SYSTEMSUPREME BOX LOGIC × MoMA PS1 INSTITUTIONAL VOICE
Supreme×MoMA PS1
SUPREME × MoMA PS1 / OPEN SESSION 001PUBLIC
SCHOOL 1LONG ISLAND CITY / QUEENS / 2026
SCHOOL 1LONG ISLAND CITY / QUEENS / 2026
HEAVY OBLIQUE / URGENCY
MONOSPACED / SYSTEM DATA
HUMANIST SERIF / CONTEXT
05 / THE FOUR-WEEK ROLLOUTTEACH THE HISTORY BEFORE THE PRODUCT ARRIVES.
ARCHIVAL TEASING
THE SYLLABUS
Photocopied notices pair fragments from PS1’s 1976 Rooms exhibition with terse campaign language. Independent zines, legal paste-up placements, and transit media turn the building’s history into the first clue.
CULTURAL CONTEXT
LECTURE SERIES
Short films bring Queens artists, youth skaters, and PS1 curators into the same conversation. Each episode connects a room, a street, and a creative practice without asking one culture to validate the other.
DROP + ACTIVATION
ATTENDANCE
The capsule, working printshop, skate archive, classroom labs, and Queens Student Arts Endowment open together. Product is the admission point. Participation is the main event.
PERMANENT RECORD
EXTRA CREDIT
Student art, zines, oral histories, and skate films enter a permanent digital archive. The campaign ends as a drop, then continues as a public resource.
06 / ROOM 101THE PRODUCT IS MADE IN PUBLIC.
Supreme×MoMA PS1
MAKE BEFORE
YOU BUY.
Room 101 operates as a production floor, demonstration space, and paid youth apprenticeship. Every poster carries its printer’s initials, room number, pull count, and date. The collectible is proof that someone learned the process.
07 / EXPERIENCE ARCHITECTUREACCESS / MAKING / MEMORY
THE HONOR SYSTEM
A timed lottery accepts a Queens student ID or public library card as an early-access credential. A protected allotment for local young creatives keeps proximity from becoming exclusion.
ROOM 101 PRINTSHOP
A live silkscreen studio places process in full view. Paid student apprentices pull limited posters, lead demonstrations, and produce the visual record of the residency.
SUBTERRANEAN ARCHIVE
A temporary, code-reviewed skate form is surrounded by maps, boards, films, and ephemera from New York skate culture. Scheduled sessions, protective equipment, and controlled capacity make the archive active and credible.
08 / DIGITAL ECOSYSTEMTHE DROP ENDS. THE SYLLABUS STAYS OPEN.
OPEN-SOURCE SYLLABUS
ROOMS ARE
FOR MAKING.
- 01ORAL HISTORIES12 / OPEN
- 02DESIGN TEMPLATES08 / DOWNLOAD
- 03QUEENS FIELD TRIPS05 / MAP
- 04STUDENT ARCHIVELIVE / GROWING
OPEN-SOURCE DIGITAL SYLLABUSTHE CAMPAIGN
FIELD TRIP EXTRA CREDIT
THE CAMPAIGN
BECOMES A
PUBLIC RESOURCE.
A report-card interface holds oral histories, field-trip routes, workshop tools, and open design templates. Student work is published with consent, clear authorship, and the option to remove it later.
Youth skate crews connect art history sites with the plazas, ledges, parks, and storefronts that shaped their own visual education.
Site participation can unlock a proposed matching pool, but public reporting measures support delivered, not attention collected.
09 / THE ENDOWMENT100% OF PROPOSED CAPSULE PROCEEDS SUPPORT QUEENS YOUTH ARTS.
THE OPERATING RULETHE HYPE
THE HYPE
MUST LEAVE
SOMETHING BEHIND.
The capsule funds a proposed Queens Student Arts Endowment, with a separate matching pool sought from Supreme’s parent company and aligned partners. Product revenue, matching commitments, administration, grants, and outcomes are published in one campaign ledger.
QUEENS EARLY-ACCESS SHARE
A protected allocation measures whether the campaign reaches the community hosting it.
SYLLABUS COMPLETION
Track oral-history viewing, archive exploration, workshop enrollment, and return visits.
PAID YOUTH HOURS
Report apprenticeships, mentor hours, completed works, and participant retention.
ENDOWMENT LEDGER
Publish product proceeds, proposed matching funds, grants awarded, and the work they support.
A DROP WITH
AN AFTERLIFE.
Public School 1 turns a speculative capsule into a full cultural ecosystem: a campaign that teaches its source material, a reservation system that protects local access, a working classroom, a living skate archive, a permanent digital record, and an endowment built to outlast launch week.