// DARK MATTER GRID / CASE STUDY C09

EVENT DESIGN / APPAREL / LANYARD / RACE BIB

NEW YORK ROAD RUNNERS

A coordinated race-day kit for a youth cross-country championship: a T-shirt and lanyard, plus the participant bib.READ THE STORY ↓
Rising New York Road Runners event design
DISCIPLINEEVENT DESIGN / APPAREL / LANYARD / RACE BIB
ROLEDESIGN
PROJECT TYPEREAL CLIENT WORK
PATHARRIVE → IDENTIFY → RUN → REMEMBER

THE STRATEGIC HOOK

Race day moves quickly.

The assignment was specific: a T-shirt and lanyard, plus a race bib for a youth cross-country championship. I needed the pieces to belong together without treating them as identical layouts. A bib has to make the runner number easy to find. A shirt has more room to express the event.

THE CHOICE

“Use one visual language for race day and the objects runners keep.”

WORKING THROUGH IT

Design for how each piece is used.

01

ONE EVENT, THREE PIECES

The T-shirt and lanyard share a visual rhythm with the bib. Each keeps a distinct layout.

02

ENERGY WITH CLARITY

Movement and color create excitement. Names and race numbers stay readable alongside event information.

03

DESIGNED FOR USE

Every choice responds to how the piece is worn, handled, photographed, and seen at a distance.

04

A MEMORY AFTER THE FINISH

The T-shirt and lanyard continue carrying the event long after race day.

THE VISUAL LANGUAGE

MAKE FORWARD MOTION VISIBLE.

Directional graphics and bold event colors frame readable information across all three pieces.

APPLICATION

THREE PIECES. ONE RACE-DAY STORY.

I designed the shirt and lanyard alongside the participant bib. Red and navy connect the pieces. The information changes scale according to how each one is worn.

EXPERIENCE

DESIGNED AROUND THE RUNNER.

The three pieces follow the participant through distinct race-day moments while maintaining one visual identity.

01

WEAR

The T-shirt gives the field a shared visual presence.

02

CARRY

The lanyard keeps event identification visible and accessible.

03

RUN

The bib prioritizes the participant number while carrying the same graphic language.

THE COMPLETED SYSTEM

Three objects.
One race-day memory.

The completed NYRR assignment covers the shirt and lanyard alongside the bib. They share color and directional graphics, with a different information hierarchy on each piece.

FLAGSHIP / PUBLIC EXPERIENCET-SHIRT / LANYARD / RACE BIB

REAL CLIENT WORK / THREE DELIVERABLES

01

T-SHIRT

The shirt gives the event graphics the most room. Its design can remain visible after race day.

02

LANYARD

A compact vertical format carries the event identity through check-in and gathering moments.

03

RACE BIB

The most functional piece keeps the runner number dominant and the event recognizable.

04

SYSTEM

Use the same red and navy across the pieces. Change the type size and layout according to what a runner needs to read.

LAUNCH SYSTEM

Build recognition.
Then build return.

01ARRIVAL / LANYARD ESTABLISHES THE EVENT

02START / BIB PRIORITIZES THE RUNNER NUMBER

03AFTER / T-SHIRT CARRIES THE MEMORY FORWARD

WHY IT CAN WORK

The three pieces give participants a consistent, usable race-day kit.

WHAT I DELIVERED

A kit people can recognize.

The finished pieces share red and navy graphics, with directional lines that connect the layouts. Each keeps the information it needs for its own job. The shirt can become a keepsake after the number on the bib has done its work.