I write about the decisions behind the work. Some pieces were published at Integral. Others begin here, between projects.
These are articles I wrote or co-wrote for Integral, where I work as lead designer. The links open the original publications.
Priscilla Rios & Mayra Hernandez · Co-written for Integral
How changes in visual design show up in employee experience. We look at the choices behind expressive type and more flexible brand systems.
READ ON INTEGRAL : 2026 Design Predictions, opens in a new tabPriscilla Rios · Written for Integral
A seasonal campaign should still sound and look like the brand behind it. I look at how an identity can take on a different atmosphere without losing its character.
READ ON INTEGRAL : Design That Doesn’t Wear a Costume, opens in a new tabCo-written by Priscilla Rios & John Buchholz · Published at Integral
A conversation about the stories we grew up with and how they shape the way we approach a creative problem.
Written by Priscilla Rios · Published at Integral
A designer’s view on Pride campaigns, with year-round support for LGBTQ+ employees behind the work.
Written by Priscilla Rios · Published at Integral
What happened to my creative routine when the everyday surprises of New York disappeared during lockdown.
Short notes on the way I work. Written for Dark Matter Grid.
Before I choose a typeface, I need to know who the work is for and what it should help them do. Those decisions pull the rest of the project into place.
That is the dark matter. You might never see the brief, but you should feel its weight in the finished work.
White space controls how quickly you move through a page. A pause before a headline can make you stop. Too much space can leave you wondering whether something is missing.
I want room with a reason. When a layout feels slow, I look at what the gap is asking you to wait for.
A campaign can get your attention from across the street. Then you get closer.
I care about that second read. The date has to be legible. The booking link has to make sense. If you like the poster but cannot work out what to do, the design has left you standing there.
An idea is easy to agree with while it lives in a sentence. I want to see what it does on a screen or in someone’s hands.
A rough version gives you something specific to question. The awkward part usually helps: the line that won’t fit, or the step that needs too much explaining. Now there is a problem I can work on.