EYE LEVEL, ALWAYS
The portrait gives the dog presence without staging pity or spectacle.
CAMPAIGN DESIGN / PUBLISHING CONCEPT / ADOPTION
BIDEAWEE
Client campaign work for Bideawee, followed by a proposed portrait and publishing collaboration with The Dogist. An adoption story begins with the dog in front of you.READ THE STORY ↓
DISCIPLINECAMPAIGN DESIGN / PUBLISHING CONCEPT / ADOPTION
ROLECAMPAIGN DESIGN + CONCEPT DEVELOPMENT
PROJECT TYPEREAL CLIENT WORK + CONCEPTUAL EXTENSION
PATHPORTRAIT → STORY → BOOK → PROFILE → HOME
THE STRATEGIC HOOK
Give the dog your attention.
The original Bideawee work brought adoption into a public campaign. For the proposed extension, I focused on the animal in front of the camera. A portrait can make you stop. A specific staff observation can help you understand the dog. The design then needs to make current adoption information easy to reach.
THE CHOICE
“Photograph every Bideawee dog like the New Yorker they are waiting to become.”
WORKING THROUGH IT
Keep the portrait close to the story.
SPECIFIC STORIES
Staff observations give each caption its detail. A familiar habit can tell someone more than a broad personality label.
SPACE AROUND THE IMAGE
A quiet page gives the portrait room. Pink frames the campaign, with names and captions kept easy to read.
DETAILS THAT CAN CHANGE
The book preserves the portrait. A linked profile carries current adoption information, so the printed story remains useful.
PROPOSED PORTRAIT SYSTEM
Meet the dog behind the portrait.
The campaign keeps the photography central. Bideawee pink operates as a clean editorial frame, while black type, portrait numbers, short captions, and book-like pacing make every dog feel distinct.
Meet the dog behind the portrait.
ARIALPROPOSED CAMPAIGN / NAMES
GEORGIAPROPOSED BOOK / CAPTIONS
COURIER NEWPROPOSED PROFILE / DETAILS
BIDEAWEE PINK#EC3E9BCAMPAIGN FRAME
INK#19171CTYPE / DEPTH
PAPER#F5EEE7BOOK / EDITORIAL
SKY#79B8D1CARE / SUPPORT
THE VISUAL LANGUAGE
THE PROPOSED PORTRAIT DAY.
The original billboard above introduced the adoption campaign in public. This concept extends that work into a hosted portrait event and a collectible book. The image below is a visualization of that proposed collaboration.
APPLICATION
THE BOOK KEEPS THE ENCOUNTER.
The proposed publication gives the portraits a life beyond the event. Each supporting format has a specific job.
THE COLLABORATION EDITION
A collectible book pairs full-page portraits with staff-written stories. A discreet profile code sits beside each entry.
THE EXHIBITION & PRINTS
The launch display brings the portraits into a shared space. Signed print editions provide a proposed fundraising offer.
THE STREET POSTER
One face and a short observation introduce the dog. The profile link gives a passerby a clear next step.
THE TAKEAWAY
An event card carries a portrait home. Donor communication can follow with updates on the animals featured in the collection.
EXPERIENCE
KEEP THE PROFILE CURRENT.
Printed pages stay fixed. The linked adoption profile can change as staff learn more about a dog or its adoption status changes.
OPEN THE PROFILE
The portrait code leads to the matching Bideawee profile, with the same name and photograph to confirm the connection.
UNDERSTAND THE FIT
Staff notes explain daily routines and care needs. Those details help a prospective adopter prepare useful questions.
FOLLOW THE STATUS
An updated profile shows when a dog has found a home. The printed code remains a way to follow the story.
MEET THE NEXT DOG
A weekly social portrait introduces another animal using the same format, with a direct link to its current profile.
WHAT I DELIVERED
A portrait with somewhere to lead.
The billboard is part of the client work. The Dogist portrait day and publication are proposed extensions. In that concept, a printed portrait keeps its connection to a live profile, so someone can follow the dog’s story even after the book leaves the event.