THE SYMBOL IS THE LOGO
Two opposing triangles form a passage: mountain and valley, departure and return. The mark remains recognizable without competing with the landscape.
ALL WORKCONTACT ↗Independent Creative Exploration// DARK MATTER GRID / CASE STUDY P16
BRAND IDENTITY / EDITORIAL / CAMPAIGN / EXPERIENCE
ESCAPE MAGAZINE
A travel editorial identity about freedom, beauty, nature, and leaving everyday life far enough behind to see it differently.READ THE STORY ↓
DISCIPLINEBRAND IDENTITY / EDITORIAL / CAMPAIGN / EXPERIENCE
ROLELOGO DESIGN + BRAND SYSTEM + EDITORIAL DESIGN + ART DIRECTION
PROJECT TYPEORIGINAL STUDENT WORK / 2017 + CONCEPT EXPANSION / 2026
PATHSYMBOL → STORY → DESTINATION → EXPERIENCE
01
THE CHALLENGE
Start with the tension.
Travel publishing often collapses discovery into a checklist of destinations. Escape needed to feel more spacious and emotional: a publication about the change of state that happens when a person leaves routine behind, while still organizing a forty-page issue across very different places and stories.
02 / THE ORGANIZING IDEA
“The world is wider than your routine.”
03
THE DESIGN LOGIC
How the system works.
PLACE LEADS
Cinematic destination photography carries the emotion before typography supplies information, context, and pace.
SPACE CREATES DISTANCE
Expansive white fields, thin rules, and restrained type give the reader room to leave one location before entering the next.
ONE MARK, MANY WINDOWS
The logo can sit quietly over an image, open a view into another place, or scale into an environmental portal without changing its geometry.
04
THE IDENTITY
The symbol
opens the way.
The exact primary symbol comes from the original 2017 magazine artwork. It is not an hourglass or a simplified monogram: an inverted outer triangle and an upright inner triangle overlap to create a single open passage.
Leave ordinary behind.
LIGHT MODERN SANSWORDMARK / SECTION TITLES / NAVIGATION
EDITORIAL SERIFLONG-FORM STORIES / QUOTES / CAPTIONS
GLACIER#D9F1F0AIR + OPEN SPACE
OPEN WATER#77D5D2DESTINATION ACCENT
DEEP CURRENT#0D4B51DEPTH + STRUCTURE
FIELD PAPER#F4F2ECEDITORIAL GROUND
TRAIL INK#191718TYPE + SYMBOL
05
THE VISUAL LANGUAGE
Forty pages. Eight ways out.
The original publication moves between essays, destination guides, image-led pauses, full-bleed section openers, and quiet service pages. Scale and orientation change by story, while the logo, fine rules, restrained palette, and disciplined typography keep the issue coherent.
ORIGINAL MAGAZINE / CLOSEDTHE COMPLETE 40-PAGE ISSUE
ORIGINAL MAGAZINE / OPENSIX SELECTED SPREADS / AUTOMATIC PAGE TURN
06
APPLICATION
The publication becomes a campaign.
The self-initiated expansion takes the original symbol, image language, and editorial restraint into transit advertising and destination-led campaign formats. The logo acts as a viewfinder rather than decoration, creating a consistent opening into every place.
07
CAMPAIGN + EXPERIENCE
A travel brand people can enter.
The expanded system turns inspiration into participation through useful field equipment, concise weekend guides, a transit activation, and reader-generated field notes. Each touchpoint keeps the original editorial calm while giving the audience something physical to hold, choose, stamp, or step through.
FIELD KIT
A jacket, cap, tote, passport notebook, tag, patches, and postcards treat merchandise as practical travel equipment.
ESCAPE STATION
A monumental landscape portal interrupts a routine commute with destination film, sound, and printed field guides.
48-HOUR DROPS
One-weekend itineraries make an escape feel achievable through clear limits on time, distance, and budget.
FIELD NOTES
Writers, photographers, local guides, and readers document what a place changed, not only what they saw.
PARTNERSHIPS
Independent stays, rail, outdoor brands, and local experts connect editorial discovery to credible ways to go.
RETURN DIFFERENT
A reader campaign brings the brand full circle by recording the perspective people carry home.
CONCEPTUAL / BUILT FROM THE ORIGINAL 2017 IDENTITYSELF-INITIATED EXPANSION
08
THE BRAND IN THE WORLD
Leave ordinary
behind.
The original magazine becomes a campaign platform, field kit, and public experience. Every expression begins with the same behavior: interrupt routine, open a window, and give someone a practical first step out.
ESCAPE / CAMPAIGN 01THE 48-HOUR ESCAPEA BOOKABLE WEEKEND DROP / TRAIN + STAY + FIELD GUIDE
ESCAPE / CAMPAIGN 02FIELD NOTES / 001CONTRIBUTOR STORIES / MOBILE + AUDIO + ANALOG
ESCAPE / CAMPAIGN 03RETURN DIFFERENTREADER PORTRAITS / WHAT THE JOURNEY CHANGEDMERCHANDISE / FIELD KITObjects made
Objects made
to leave with.
A tightly edited kit built for an actual weekend away: a weatherproof shell, carryall, cap, field notebook, map, luggage tag, and collectible patch. Glacier teal and charcoal make the collection recognizable; the exact original symbol is applied like an expedition mark.
SPECULATIVE COLLABORATION / NOT AN OFFICIAL PARTNERSHIPESCAPE × PATAGONIA
PROGRAM / REPAIR + STEWARDSHIPRepair it.
Repair it.
Take it farther.
A concept program pairing Escape’s editorial platform with Patagonia’s culture of repair, reuse, and grassroots environmental action. Instead of producing another souvenir collection, the partnership helps people prepare existing gear, contribute to a place, and return with a field story worth sharing.
Bring a worn shell, pack, or layer to a guided repair and trip-prep workshop.
Join a small-group weekend supporting a local trail, habitat, or conservation partner.
Turn observations, portraits, and proof of work into an Escape field-note edition.
Direct program proceeds and the next issue’s attention back to local environmental action.
EXPERIENTIAL / 34 ST–HUDSON YARDSThe Arctic
The Arctic
Descent.
The station’s unusually long escalator becomes the journey. A full environmental wrap and projection system carries riders from a New York snowfall, through fractured glacial ice, and beneath a luminous frozen ocean before the train even arrives.
ESCAPE / ARCTIC CIRCLEThe city dissolves into wind, snowfall, and a horizon of white.
Layered ice wraps the walls and ceiling as the escalator descends.
Light shifts underwater; moving caustics and distant silhouettes deepen the illusion.
The platform resolves into the issue cover, destination guide, and invitation to keep going.
ROTATING ENVIRONMENTS / MULTIPLE ARCHITECTURESEvery route can
Every route can
become a destination.
The format adapts to how people already move. An elevator becomes a vertical ascent, a walkway becomes a river journey, an arrival corridor opens into a landscape, and a monumental stair carries people along a historic route.
A landmark observation-tower elevator transforms only the cab into a Himalayan ascent, then opens back onto the building's observation-deck lobby.
A long travelator carries riders beneath layered rainforest, warm shafts of light, and the river beyond.
An airport corridor surrounds arriving travelers with Torres del Paine, glacial water, and windswept grass.
A monumental transit passage extends the wall, watchtowers, ridges, and morning mist through the commute.
OOH + EXPERIENTIAL / TWELVE INTERRUPTIONSESCAPE THE ORDINARY
A CITY-SCALE CAMPAIGN SYSTEMMake departure
Make departure
feel immediate.
Twelve concepts bring the editorial promise into the physical city. Some create a momentary illusion; others remove a real barrier to leaving. Together they move people from interruption, to imagination, to a practical first step out.
Appear inside a repeated behavior: commuting, waiting, crossing, or leaving work.
Use architecture, atmosphere, motion, and sound to make the transition felt.
End every encounter with a route, time window, field tool, or bookable next move.
01STREET / CONSTRUCTION HOARDINGESCAPE WINDOWS
Illuminated portals cut glacier, jungle, desert, and coast into a blank city wall. Each window carries a scannable route to the place it reveals.
02TRANSIT / LIVE INFORMATIONTHE 48-HOUR DEPARTURE BOARD
A live board pairs the time people actually have with reachable departures, open rooms, weather, and one decisive itinerary. Escape feels possible before the weekend disappears.
03STREET / SENSORY SHELTERWEATHER PORTALS
Bus shelters borrow the climate of a featured destination through controlled mist, air, sound, scent, and responsive light while the ordinary city remains visible outside.
04WAYFINDING / URBAN DETOURTHE WRONG TURN
A glacier-teal route interrupts a familiar commute and leads to a temporary garden, unexpected view, local field note, or small cultural discovery just beyond the habitual path.
05POP-UP / PHONE-FREE ROOMSIGNAL LOST LOUNGES
A quiet public room checks phones at the door, replaces alerts with spatial sound and shifting landscapes, and gives visitors ten uninterrupted minutes somewhere else.
06ARCHITECTURE / PORTALTHE ESCAPE HATCH
An ordinary office or subway door becomes a threshold into a fully wrapped destination. One physical step holds the emotional leap from routine to departure.
07MOBILITY / WINDOW SYSTEMMOVING LANDSCAPES
Train, tram, and ferry windows form one continuous panorama. The vehicle appears to cross the Amazon, Patagonia, or the Himalayas while moving through New York.
08UTILITY / VENDINGTHE CITY FIELD KIT
A refined vending installation dispenses pocket maps, analog cameras, field cards, transit-ready itineraries, and repaired essentials. Everything required to leave fits inside one hour.
09NEIGHBORHOOD / BLOCK TAKEOVERONE BLOCK ABROAD
Planting, sound, shade, food, and local hosts transform one overlooked city block into a living introduction to another landscape and the people who know it best.
10SUBWAY / SEQUENTIAL STORYMISS YOUR STOP ON PURPOSE
A complete platform takeover unfolds from city grid to open terrain across successive panels, turning the wait for a train into a cinematic invitation to keep going.
11PROJECTION / NIGHTESCAPE AFTER DARK
After sunset, blank architecture becomes moving weather: a waterfall drops down a facade, a glacier fractures across concrete, and a forest canopy breathes above the street.
12INTERACTIVE / OFFICE DISTRICTTHE OOO GENERATOR
A public kiosk turns a free afternoon, a train radius, and a desired state of mind into a poetic out-of-office message plus a practical micro-escape to make it true.
THE CONNECTED CAMPAIGNEvery way out.
Every way out.
One recognizable system.
The applications vary by channel, but the symbol, editorial restraint, destination photography, and invitation to break routine keep the brand coherent.
48-HOUR ESCAPES
Destination drops built around one free weekend, one carry-on, and one decisive yes.
↗FIELD NOTES
Writers, photographers, and local guides share imperfect observations from the road.
↗ESCAPE ROUTES
Printed and digital itineraries connect independent stays, food, nature, and culture.
↗THE OPEN WINDOW
The symbol becomes a social portal into a place beyond the everyday frame.
↗RETURN DIFFERENT
Reader stories focus on what travel changed, not only where someone went.
↗ESCAPE WORLDS
Elevators, walkways, corridors, and stairs become rotating journeys through extraordinary places.
↗08
THE RESULT
A system with gravity.
The original logo and forty-page magazine remain the foundation of Escape. The campaign, merchandise, and experiential concepts show how that identity can expand without being replaced or rewritten.