THE SYMBOL IS THE LOGO
Two overlapping triangles form an open passage. The simple geometry stays readable over destination photography.
BRAND IDENTITY / EDITORIAL / CAMPAIGN / EXPERIENCE
ESCAPE MAGAZINE
A travel magazine identity about the change in perspective that comes with leaving your routine.READ THE STORY ↓
DISCIPLINEBRAND IDENTITY / EDITORIAL / CAMPAIGN / EXPERIENCE
ROLELOGO DESIGN + BRAND SYSTEM + EDITORIAL DESIGN + ART DIRECTION
PROJECT TYPEORIGINAL STUDENT WORK / 2017 + CONCEPT EXPANSION / 2026
PATHSYMBOL → STORY → DESTINATION → EXPERIENCE
WHERE I STARTED
Give the story room to breathe.
Escape began as a forty-page travel magazine. Different places needed different pacing, but the issue still had to feel like one publication. I used shifts in image scale and quieter text pages to make that work. The later campaign concepts grew from the same interest in the change you feel when you leave your routine.
THE CHOICE
“The world is wider than your routine.”
WORKING THROUGH IT
Build the rhythm page by page.
PLACE LEADS
Cinematic destination photography carries the emotion. Typography provides the information and sets the reading pace.
SPACE CREATES DISTANCE
Thin rules and restrained type sit in broad white spaces, giving readers room to leave one location before entering the next.
ONE MARK, MANY WINDOWS
The logo keeps its geometry as it moves from a quiet image overlay to a view into another place, then an environmental portal.
THE IDENTITY
The symbol
opens the way.
The primary symbol comes directly from the original 2017 magazine artwork. An inverted outer triangle overlaps an upright inner triangle to form a single open passage.
Leave ordinary behind.
LIGHT MODERN SANSWORDMARK / SECTION TITLES / WAYFINDING
EDITORIAL SERIFLONG-FORM STORIES / QUOTES / CAPTIONS
GLACIER#D9F1F0AIR + OPEN SPACE
OPEN WATER#77D5D2DESTINATION ACCENT
DEEP CURRENT#0D4B51DEPTH + STRUCTURE
FIELD PAPER#F4F2ECEDITORIAL GROUND
TRAIL INK#191718TYPE + SYMBOL
THE VISUAL LANGUAGE
Forty pages. Eight ways out.
Some stories need a full-bleed opening. Others need a quieter text page. I changed the image scale and orientation through the forty-page issue, using the same fine rules and typography to hold it together.
ORIGINAL MAGAZINE / CLOSEDTHE COMPLETE 40-PAGE ISSUE
ORIGINAL MAGAZINE / OPENSIX SELECTED SPREADS / AUTOMATIC PAGE TURN
APPLICATION
The publication becomes a campaign.
I brought the original symbol into the later transit ads. It frames a view of the destination, keeping the photograph large and the invitation brief.
CAMPAIGN + EXPERIENCE
A travel brand people can enter.
The later concepts ask how a reader might follow the photograph into a trip. A weekend guide makes time and cost easier to judge. Field equipment has a practical use, while the transit idea puts the destination inside an everyday journey.
FIELD KIT
A jacket, cap, tote, passport notebook, tag, patches, and postcards treat merchandise as practical travel equipment.
ESCAPE STATION
A large projection interrupts the commute with destination footage and sound. A printed guide gives riders a route they can take away.
48-HOUR DROPS
One-weekend itineraries set clear limits on time and distance, with a budget that makes each escape achievable.
FIELD NOTES
Writers, photographers, local guides, and readers document how a place changed their perspective.
PARTNERSHIPS
Independent stays, rail, outdoor brands, and local experts connect editorial discovery to credible ways to go.
RETURN DIFFERENT
A reader campaign brings the brand full circle by recording the perspective people carry home.
CONCEPTUAL / BUILT FROM THE ORIGINAL 2017 IDENTITYSELF-INITIATED EXPANSION
THE BRAND IN THE WORLD
Leave ordinary
behind.
The magazine remains the starting point. A campaign image can interrupt a commute, but the guide needs to help someone decide whether the trip fits their weekend.
ESCAPE / CAMPAIGN 01THE 48-HOUR ESCAPEA BOOKABLE WEEKEND DROP / TRAIN + STAY + FIELD GUIDE
ESCAPE / CAMPAIGN 02FIELD NOTES / 001CONTRIBUTOR STORIES / MOBILE + AUDIO + ANALOG
ESCAPE / CAMPAIGN 03RETURN DIFFERENTREADER PORTRAITS / WHAT THE JOURNEY CHANGEDMERCHANDISE / FIELD KITObjects made
Objects made
to leave with.
A weekend kit holds a weatherproof shell, carryall, cap, field notebook, map, luggage tag, and collectible patch. Glacier teal and charcoal identify the collection. The original symbol appears as an expedition mark.
SPECULATIVE COLLABORATION / NOT AN OFFICIAL PARTNERSHIPESCAPE × PATAGONIA
PROGRAM / REPAIR + STEWARDSHIPRepair it.
Repair it.
Take it farther.
The proposed Patagonia collaboration starts with the gear people already own. Repair it, prepare for a small conservation trip, then record the work in an Escape field-note edition. Program proceeds would return to local environmental projects.
Bring worn outerwear or a pack to a guided repair and trip-preparation workshop.
Join a small-group weekend supporting a local trail or habitat through a conservation partner.
Use observations and portraits to document the work in an Escape field-note edition.
Direct program proceeds and the next issue’s attention back to local environmental action.
EXPERIENTIAL / 34 ST–HUDSON YARDSThe Arctic
The Arctic
Descent.
A full wrap and projection system carries riders down the station's long escalator. New York snowfall gives way to fractured glacial ice, then a luminous frozen ocean before the train arrives.
ESCAPE / ARCTIC CIRCLESnow falls across the city. Wind opens a white horizon.
Layered ice wraps the walls and ceiling as the escalator descends.
Light shifts underwater. Moving caustics and distant silhouettes deepen the illusion.
The platform presents the issue cover and destination guide, inviting riders to keep going.
ROTATING ENVIRONMENTS / MULTIPLE ARCHITECTURESEvery route can
Every route can
become a destination.
Work with the building’s existing movement. The elevator climbs through a mountain scene. A travelator follows a river, while an arrival corridor opens onto a wide view. The stair carries a route along its walls.
A landmark observation-tower elevator transforms only the cab into a Himalayan ascent, then opens back onto the building's observation-deck lobby.
A long travelator carries riders beneath rainforest layers. Warm light falls through the trees toward the river.
An airport corridor opens onto Torres del Paine, with glacial water running beside windswept grass.
A monumental transit passage extends the wall, watchtowers, ridges, and morning mist through the commute.
OOH + EXPERIENTIAL / TWELVE INTERRUPTIONSESCAPE THE ORDINARY
A CITY-SCALE CAMPAIGN SYSTEMMake departure
Make departure
feel immediate.
The twelve concepts do different jobs. A projection offers a brief change of scene. A repair session or weekend guide helps someone leave. Those practical ideas need as much attention as the larger installations.
Appear inside a repeated behavior: commuting, waiting, crossing, or leaving work.
Use architecture, atmosphere, motion, and sound to make the transition felt.
End every encounter with a route, time window, field tool, or bookable next move.
01STREET / CONSTRUCTION HOARDINGESCAPE WINDOWS
Cut a destination-sized window into a blank city wall. The illuminated image catches someone on the street, and its code opens the route to that place.
02TRANSIT / LIVE INFORMATIONTHE 48-HOUR DEPARTURE BOARD
Ask how much time someone has this weekend. Pair it with a reachable departure and available room, then give them one itinerary to consider.
03STREET / SENSORY SHELTERWEATHER PORTALS
Bus shelters borrow the climate of a featured destination through controlled mist, air, sound, scent, and responsive light while the ordinary city remains visible outside.
04WAYFINDING / URBAN DETOURTHE WRONG TURN
A teal line breaks away from the familiar commute. It leads to a small garden or view nearby, with a local field note at the end.
05POP-UP / PHONE-FREE ROOMSIGNAL LOST LOUNGES
Leave your phone at the door for ten minutes. Sound and changing destination images fill a quiet room, with no feed to keep checking.
06ARCHITECTURE / PORTALTHE ESCAPE HATCH
Wrap the inside of an ordinary door in a destination scene. The street remains behind you when you step through it.
07MOBILITY / WINDOW SYSTEMMOVING LANDSCAPES
Train and tram windows join ferry windows as continuous panoramas. Riders appear to cross the Amazon or Patagonia, with a Himalayan version also proposed, while traveling through New York.
08UTILITY / VENDINGTHE CITY FIELD KIT
A vending cabinet holds pocket maps and field cards, alongside cameras and repaired travel essentials. Pick up what you need for a short departure.
09NEIGHBORHOOD / BLOCK TAKEOVERONE BLOCK ABROAD
Invite local hosts to build an evening around a place they know. Planting and recorded sound establish the setting, with food and field stories adding detail beyond the image.
10SUBWAY / SEQUENTIAL STORYMISS YOUR STOP ON PURPOSE
Use the length of a station platform to unfold a destination. Each panel shows another part of the route while commuters wait.
11PROJECTION / NIGHTESCAPE AFTER DARK
After sunset, blank architecture carries moving weather. A waterfall runs down one façade. Elsewhere, a glacier fractures across concrete and a forest canopy moves over the street.
12INTERACTIVE / OFFICE DISTRICTTHE OOO GENERATOR
Choose a free afternoon and a train radius at the kiosk. It prints a practical trip with an out-of-office note to go with it.
THE CONNECTED CAMPAIGNEvery way out.
Every way out.
One recognizable system.
The original symbol and restrained typography stay fixed. Photographs and scale change with the place and the format.
48-HOUR ESCAPES
Destination drops sized for a free weekend and one carry-on. Say yes and go.
↗FIELD NOTES
Writers and photographers share road observations, with local guides adding context.
↗ESCAPE ROUTES
Printed and digital itineraries connect independent stays, food, nature, and culture.
↗THE OPEN WINDOW
I used the symbol to frame a glimpse of the destination. The same crop works at the size of a social post.
↗RETURN DIFFERENT
Readers describe how travel changed their perspective.
↗ESCAPE WORLDS
Adapt a destination story to the way people already move through a building. A lift and a long corridor need different treatments.
↗WHERE THE CONCEPT STANDS
The magazine stays at the center.
The original logo and magazine establish Escape’s visual language. The proposed campaigns take that language into the city, with practical prompts for a short trip. They extend the publication’s idea of discovery without changing where the project began.