FROM
SIGNAL TO
SYSTEM.
I’m Priscilla Rios, a designer based in New York. I work from the first idea through the finished design, whether that means a new identity or a report with 172 pages to make sense of.
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I BUILD THE
SYSTEM AND
THE ANOMALY.
My role often covers the whole project. I work on the strategy and build the design, then follow it into the places people use it. I also manage other designers and build digital tools.
I like a strong idea that holds up close. You should be able to read the small type and understand what to do next. That matters as much to me as the image that gets your attention.
- LOCATION
- NEW YORK CITY
- CURRENT FOCUS
- BRAND STRATEGY
EMPLOYEE EXPERIENCE
CREATIVE DIRECTION - STATUS
- OPEN TO MY NEXT ROLE IN BRAND DESIGN AND CREATIVE DIRECTION
DESIGN IS
GRAVITY.
You feel its pull before you can explain it.
I love space and science. Gravity gives me a way to think about design: it’s always around us, shaping our experience even when we don’t stop to notice it.
A shift in scale pulls your eye across a page. White space gives an idea room to hold your attention. In an exhibition, the layout shapes how you move through the story. Those decisions can communicate something before you read a word.
That’s the thinking behind Dark Matter Grid. I start with what an idea needs to communicate, then build the structure that gives it weight. There has to be room for surprise, too. I want the work to feel alive and still make sense when you get close.
My imagination
needs somewhere to go.
Sometimes that’s a novel. Sometimes it’s a cosplay build or a 3-D print I want to bring into the world. I also practice archery. Space and science keep me curious about how much there is left to understand.
I love that no two designers think alike. We can read the same brief and see completely different possibilities. Working out how to make an idea hold together is part of why I keep coming back to it.
I love the challenge of taking something that only exists in my head and making it real enough for someone else to step into. Writing gives me one way to do that. Design gives me another.