Pocket Hour / 10 ml
A slim cobalt atomizer carries a simplified version of the assigned engraving. The luminous time stamp remains clear.
Original brand concept / Fragrance / Nightlife
NOCTURNE
For the hours after light.
Four fragrances follow the night from going out to the quiet before morning. Cobalt-violet glass connects them, with a different engraving and exact hour on each bottle. The proposed STILL UP evenings include a matching travel vial.
DESIGNERPriscilla Rios
OWNERSHIPSole designer, from concept to execution
SCOPEBrand and product design, with a night-owl campaign
STATUSOriginal brand concept
THE STARTING POINT
You know the hour by how it feels.
Nocturne follows the night from going out to the quiet before morning. I used the hours to organize the collection because they give each scent a place in that change of mood. You can choose the feeling without watching the clock.
The engraving gives each bottle its own character. I kept the name and hour clear, then carried the motif into the travel vial. STILL UP starts with a proposed Blue Hour dinner at 21:07. The club and quieter late-night formats keep their complete designs as later editions.
PROPOSED FIRST EDITION
Reserve the first late table.
The four hours give Nocturne room to grow. The first edition would begin at 21:07 with The Late Table and Blue Hour. One restaurant partnership can introduce the scent through an evening people already know how to book.
- THE FIRST OFFER
- One hosted dinner in an existing restaurant. Optional Blue Hour sampling happens in the arrival lounge, away from food service. The reservation includes one matching 10 ml Pocket Hour, stated before booking.
- HOW YOU TAKE PART
- The hour leads the ad. Guests reserve the dinner, try the scent before taking their seats and collect the sealed vial at departure. An optional wear note later links to the full-size edition.
- WHAT I WOULD DELIVER
- The first campaign ad and reservation page, with an evening menu and the engraved travel-vial sleeve. All formats use the same jasmine motif. The formula and gift supply would be developed before tickets go on sale.
- BEFORE IT GROWS
- Follow actual reservation interest and the cost per hosted guest. Ask whether people wear the vial again, then distinguish full-size interest from purchases. The dinner should stand on its own as a worthwhile night out.
Where it could go next
Velvet Hour’s club, the Last Light listening room and First Silence tea service remain selectable below. The studio and screening are further editions. Each can open separately once its scent and host format are ready.
THE IDENTITY
A quiet center. An engraved frame.
Fine, high-contrast serif capitals give the wordmark its shape. A crescent acts as a small packaging seal. The hour remains the product identifier, surrounded by an engraving specific to that scent.
The central label keeps a clear reading order, from house name to time and scent title. Proposed luminous printing adds a subtle afterglow after exposure to light. The engraving stays outside this information field.
Midnight
#100D25Cobalt
#272570Afterglow
#A4B4FAMoon
#E2E6FFPRODUCT & COLLECTION DESIGN
Choose your hour.
The shared bottle shape holds the family together. Choose an hour to explore its scent brief and the engraving that identifies it.
Four scents, each with its own motif across the proposed 10 ml, 50 ml and 100 ml formats.
21:07 / Jasmine engraving
Blue Hour
The outgoing early-evening scent. Jasmine engraving frames the brightest brief in the collection, opening with bitter orange before settling into dark amber and cedar.
SCENT DIRECTION
Bitter orange, pink pepper / Night-blooming jasmine impression / Dark amber, cedar
Bottle & packaging
The same engraving, at every scale.
The 00:13 Velvet Hour study repeats tuberose across its format family. The slim atomizer simplifies the motif, while the wider bottle face allows finer detail. A glossy midnight cap completes the object.
Night Standard / 50 ml
The broad oval bottle gives the motif room to frame the central wordmark and time code.
Night Reserve / 100 ml
A wider glass face expands the same motif with finer detail. The scent keeps its assigned engraving.
Travel collection
Four hours in one folio.
The Night Folio holds four individually engraved 10 ml vials in a velvet-lined case. Each vial matches its full-size scent. The different surfaces make the editions recognizable before someone reads the time.
Choose an hour
Select the mood you want to carry for an outing. The other editions stay in the folio for another night.
A measured afterglow
The printed label is designed to charge in light and leave a subtle glow in darkness. The time code stays separate from the engraved surface.
Still Up
STILL UP.
A campaign for night owls, built around the collection’s four exact times. The Late Table is the first proposed edition, with Blue Hour’s engraved 10 ml Pocket Hour included in the reservation. The other hours retain their full creative and experience studies for later launches.
21:07
Dinner starts after dark.
THE DINNER / 21:07
The Late Table
A dinner that begins at exactly 21:07. Guests arrive dressed for the evening and discover Blue Hour in a small lounge before taking their seats. Cobalt glassware catches the light as the first course arrives.
Who comes, and why
For people who enjoy a late reservation and a reason to dress up. The table gives solo guests a natural way to join the evening.
What to wear
Dress for dinner. Evening tailoring or silk, with space for personal interpretation.
Before the table
A host introduces Blue Hour on an individual blotter in the lounge. Guests can choose to wear it before dinner.
The first course
Service begins at 21:07. A menu printed as an evening itinerary makes the exact hour part of the occasion.
A little longer
The final course leads into a small music lounge. The guest can stay without turning the dinner into a second event.
The place is yours
A midnight-blue envelope at the setting holds the matching 10 ml travel vial and a card with the evening’s hour.
INCLUDED WITH ADMISSION
A night to keep.
Blue Hour / 10 ml / Jasmine engraving
Blue Hour accompanies the guest from arrival through dinner. The matching vial goes home for another evening. Each ticket includes one complimentary Pocket Hour. The matching engraving stays with the guest.
The hour is the headline.
Each creative pairs its exact time with one occasion. Short films follow a gesture from the evening, such as a first pour or a record meeting the turntable. Proposed placements run in the matching late-hour window, with a clear route to the event details.
Start with The Late Table.
The first proposed reservation is The Late Table at 21:07. Blue Hour has a complete arrival, sampling and take-home sequence there. Use that edition’s cost and guest response to choose the next format. The club and listening room remain later editions, with the tea service opening separately.
Wear the memory again.
An optional follow-up names the fragrance the guest took home. A wear note invites them to revisit it before choosing a full-size bottle. Track travel-to-bottle interest separately for each experience.
Keep the hour on the object.
The ticket folds into the travel-vial sleeve. Scent name and engraving identify the gift, with the evening’s time printed beside them. Guests know it is included when they reserve.
THE LATE TABLE / GUEST JOURNEY
Before you take your seat.
The invitation tells you what the evening includes. Your confirmation keeps the details close, right through arrival.
NOCTURNE
21:07
The Late Table
RESERVATION DESIGN / CONCEPT PREVIEW
A late reservation.
Come for dinner. Stay for the music. Blue Hour waits in the lounge before the first course.
Dinner admission includes one engraved 10 ml Blue Hour travel vial per guest. Dress for the evening.
This is an independent experience proposal. No booking is made.VIEW THE ORIGINAL PRINT AND SOCIAL CAMPAIGN
Further editions
A studio. A late screening.
The Night Desk and The Last Screening are later editions of the same offer. Each proposed reservation includes the matching travel vial. They extend the hour into an evening of work or a film after the first dinner has a tested service and scent offer.
The Night Desk
An after-hours studio for writers and illustrators. Guests reserve a desk from 21:07, with optional shared critique at the end. A quiet discovery counter introduces Blue Hour, and each reservation includes its jasmine-engraved 10 ml vial. The host keeps the work private unless the guest chooses to share it.
The Last Screening
An independent curator selects a film for a late edition. The screening begins at the chosen scent’s hour, with time for a conversation in the foyer after the credits. The ticket becomes a sleeve for the matching travel vial, and a short program records the selection.
THE WORK, TOGETHER
Take the engraved vial home and try that hour again on another night.
Independent brand and experiential campaign concepts by Priscilla Rios. Product designs and scent directions are proposals. STILL UP and its hosted experiences are proposed productions, with no live reservations. Scent notes are creative briefs for perfumer development.
