ESTAIT
GROUP.

ESTAIT Group wanted a luxury real estate identity grounded in architecture, materiality and restraint. The brief called for a mark with enough presence to stand alone and enough simplicity to work in one color, on screen or across physical materials.

I designed the project solo, creating the logo, brand system, guidelines and pattern, then carrying that identity into a website prototype. The same decisions about proportion, space and tone run through the whole experience.

The visual direction came from stone, plaster, wood and natural light. I used those references to give the brand a calm, editorial character.

I extended the roofline into a repeating lattice. The pattern gives ESTAIT a recognizable surface beyond the logo, with interlocking lines that connect back to the original mark.

Used tonally, it adds texture without competing with text or photography. The guidelines show how the same geometry can carry across digital fields and material applications.

I designed and built the website prototype around the same architectural perspective. The homepage opens with a full-width interior and a clear invitation into the property collection. Image-led listings lead into the details of each home.

The prototype extends across Properties, Who We Are, Our Team, Careers and Contact, with a dedicated brand-guidelines page. Consistent spacing, restrained motion and a shared type hierarchy carry the identity through each route.

I handled the design from the logo through the website prototype. The roofline, type, pattern and digital layouts were developed as parts of the same identity, giving ESTAIT a consistent presence across the work.

The project shows my ability to carry a client brief through a complete brand and working website prototype, with a documented system to support what comes next.