ONE SIGN, ONE SIGNAL
Each bottle is led by a single oversized zodiac glyph, making the collection quick to navigate and easy to recognize.
ALL WORKCONTACT ↗Independent Creative Exploration// DARK MATTER GRID / CASE STUDY P06
BRAND IDENTITY / PACKAGING / CAMPAIGN / RETAIL
ZODIAC WINE
A celestial wine identity that translates the twelve zodiac signs into one distinctive packaging family, campaign language, and retail world.READ THE STORY ↓
DISCIPLINEBRAND IDENTITY / PACKAGING / CAMPAIGN / RETAIL
ROLEBRAND STRATEGY + IDENTITY + PACKAGING + ART DIRECTION
PROJECT TYPEINDEPENDENT BRAND CONCEPT
PATHARCHETYPE → GLYPH → BOTTLE → EXPERIENCE
01
THE STRATEGIC HOOK
Turn twelve personal symbols into one collectible wine world.
Wine shelves are dense with heritage cues and interchangeable stories. Zodiac needed an immediate organizing idea that could make twelve individual expressions feel personal while still reading as one recognizable family.
02 / THE ORGANIZING IDEA
“Match the mystery of the night sky with the personal ritual of choosing a wine.”
03
THE DESIGN LOGIC
How the system works.
A SHARED NIGHT SKY
Matte black glass, moon-white typography, and fine constellation details hold all twelve identities inside one premium world.
PERSONAL BY DESIGN
The signs give each bottle an emotional point of entry without fragmenting the master brand.
FROM LABEL TO ATMOSPHERE
Celestial photography, orbital lines, and restrained light carry the packaging idea into campaign, retail, events, and merchandise.
04
THE IDENTITY
The idea becomes visible.
The circular mark acts as a miniature night sky: a quiet orbit containing the name and a handful of stars. The bottle system strips that language back even further, pairing one luminous glyph with precise modern typography.
Taste the divine.
GEOMETRIC LIGHTMASTER BRAND / CAMPAIGN
MODERN SANSSIGN NAMES / INFORMATION
NIGHT GLASS#07080CPRIMARY FIELD
MOON WHITE#F4F3EETYPE + GLYPHS
NEBULA VIOLET#554C82CELESTIAL DEPTH
STAR SILVER#9FA5B2DETAIL + LIGHT
05
THE VISUAL LANGUAGE
The sky becomes a shelf system.
The identity moves between two scales: a spare circular master mark and a bold sign-led bottle architecture. Constellation imagery adds atmosphere without competing with the clarity of the packaging.
COMPLETE PACKAGING FAMILY / 12 SIGNSONE SKY.
TWELVE IDENTITIES.
TWELVE IDENTITIES.
The full family keeps the bottle architecture constant while each sign receives its own celestial glyph. The result reads as one collection from a distance and rewards closer discovery at shelf level.
♈︎ZODIACARIESWINE SERIES
♉︎ZODIACTAURUSWINE SERIES
♊︎ZODIACGEMINIWINE SERIES
♋︎ZODIACCANCERWINE SERIES
♌︎ZODIACLEOWINE SERIES
♍︎ZODIACVIRGOWINE SERIES
♎︎ZODIACLIBRAWINE SERIES
♏︎ZODIACSCORPIOWINE SERIES
♐︎ZODIACSAGITTARIUSWINE SERIES
♑︎ZODIACCAPRICORNWINE SERIES
♒︎ZODIACAQUARIUSWINE SERIES
♓︎ZODIACPISCESWINE SERIES
06
APPLICATION
Packaging becomes a point of view.
The original display and advertising studies establish the collection as both product and atmosphere. It holds its own on a shelf, at a tasting, or inside a campaign image.
07
EXPERIENCE
A celestial brand, made tangible.
The illustrative extensions place the original identity in credible contemporary contexts: a complete retail display, an intimate tasting activation, and a focused merchandise family. They expand the system without rewriting it.
RETAIL
A twelve-bottle presentation turns the signs into an intuitive navigation system and a strong shelf silhouette.
TASTING
Constellation light and restrained branded touchpoints make the product story spatial and social.
MERCHANDISE
The circular mark and sign glyphs scale naturally across apparel, totes, tools, and tasting collateral.
INDEPENDENT LUXURY WINE CONCEPTCOLLECTION / MEMBERSHIP / HOSPITALITY
The sign starts
the relationship.
Zodiac creates an immediate personal entry point, but the wine has to earn the return. The cellar system turns twelve labels into a repeatable membership built around discovery, gifting, dining, and completion.
SIGN RELEASES
Members receive the bottle tied to their sign, plus access to a contrasting seasonal pairing selected by flavor rather than horoscope cliché.
CELLAR PASSPORT
Each bottle unlocks tasting notes, provenance, serving rituals, and a growing map of the twelve-sign collection.
CONSTELLATION TABLES
Restaurant partners host guided dinners that use the signs as a social invitation, then let the wine lead the actual pairing.
NUMBERED OBJECTS
Magnums, stemware, cellar tags, and annual artist editions create a disciplined collector layer around the core bottle family.
TWELVE WINES / ONE NIGHT SKYChoose by instinct.
Choose by instinct.
Remember by sign.
A temporary cellar organizes twelve tasting rooms as one orbital journey. Guests begin with their sign, compare an unexpected pairing, and leave with a personalized three-bottle constellation instead of a generic tasting flight.
GUIDED TASTINGMEMBER PREVIEWRESTAURANT NIGHTANNUAL VINTAGE DROP
WHY IT CAN WORK
Identity drives discovery. Completion drives return.
The twelve-sign architecture creates a natural collection model across bottles, gifts, memberships, restaurant partnerships, and annual releases. The sign makes selection approachable, while provenance, pairing, and wine quality give the relationship substance beyond the first purchase.
12-BOTTLE SYSTEMMEMBERSHIPGIFTINGHOSPITALITY PARTNERS
11
THE RESULT
A system with gravity.
Zodiac Wine is a twelve-bottle collection with one clear identity. The master mark, sign architecture, celestial campaign language, and real-world extensions invite personal identification while remaining unmistakable as one family.