ONE SIGN, ONE SIGNAL
One oversized zodiac glyph leads each bottle, making the collection easy to recognize and choose from.
BRAND IDENTITY / PACKAGING / CAMPAIGN / RETAIL
ZODIAC WINE
A wine identity that organizes twelve zodiac signs into one packaging family, with a campaign and retail design drawn from it.READ THE STORY ↓
DISCIPLINEBRAND IDENTITY / PACKAGING / CAMPAIGN / RETAIL
ROLEBRAND STRATEGY + IDENTITY + PACKAGING + ART DIRECTION
PROJECT TYPEINDEPENDENT BRAND CONCEPT
PATHARCHETYPE → GLYPH → BOTTLE → EXPERIENCE
THE STRATEGIC HOOK
Twelve bottles have to belong together.
The zodiac gave the collection an immediate structure. Each sign could have a distinct expression, but I did not want twelve unrelated labels. I kept the bottle information restrained and used the glyphs to carry the differences. The shared mark holds the family together.
THE CHOICE
“Match the mystery of the night sky with the personal ritual of choosing a wine.”
WORKING THROUGH IT
Give each edition a clear place.
A SHARED NIGHT SKY
Moon-white type sits on matte black glass, with fine constellation details connecting all twelve bottles.
PERSONAL BY DESIGN
The signs give each bottle an emotional point of entry without fragmenting the master brand.
FROM LABEL TO ATMOSPHERE
Orbital lines frame celestial photography. Restrained light carries the packaging idea into campaigns, retail, events, and merchandise.
PROPOSED FIRST EDITION
Let the labels work at one tasting table.
The twelve-sign collection has a full visual identity. I would introduce a small selection at an existing wine bar before building the constellation cellar. The glyph can start a conversation while the label still tells you what is in the bottle.
- THE FIRST OFFER
- One proposed hosted tasting with a licensed wine operator. Use a small selection from the label family. A specialist would choose the actual wines and write their information.
- HOW YOU TAKE PART
- The sign-led poster introduces the evening. Guests compare the wines and read the bottle details, then leave with a tasting card. The sign guides discovery without replacing the wine information.
- WHAT I WOULD DELIVER
- Complete labels and a tasting menu, with the event invitation and shelf display. Use the same hierarchy across the selected signs. Keep the operator and product information legible.
- BEFORE IT GROWS
- Can guests identify the wine as well as the sign? Check shelf readability and the usefulness of the tasting card. The actual wine selection is separate from the astrology concept.
Where it could go next
The full twelve-bottle designs and constellation cellar stay in the case. The larger setting is a later hospitality direction. A first tasting establishes how the identity helps people choose.
THE IDENTITY
Taste the divine.
A circular mark holds the name inside a small night sky. On the bottle, one large sign glyph leads. Product information stays small but readable beneath it.
Taste the divine.
GEOMETRIC LIGHTMASTER BRAND / CAMPAIGN
MODERN SANSSIGN NAMES / INFORMATION
NIGHT GLASS#07080CPRIMARY FIELD
MOON WHITE#F4F3EETYPE + GLYPHS
NEBULA VIOLET#554C82CELESTIAL DEPTH
STAR SILVER#9FA5B2DETAIL + LIGHT
THE VISUAL LANGUAGE
The sky becomes a shelf system.
The identity moves between two scales: a spare circular master mark and a bold sign-led bottle architecture. Constellation imagery adds atmosphere without competing with the clarity of the packaging.
COMPLETE PACKAGING FAMILY / 12 SIGNSONE SKY.
TWELVE IDENTITIES.
TWELVE IDENTITIES.
Keep the bottle shape constant and change the glyph for each sign. The family reads together on a shelf. Closer up, the label tells you which edition you have.
♈︎ZODIACARIESWINE SERIES
♉︎ZODIACTAURUSWINE SERIES
♊︎ZODIACGEMINIWINE SERIES
♋︎ZODIACCANCERWINE SERIES
♌︎ZODIACLEOWINE SERIES
♍︎ZODIACVIRGOWINE SERIES
♎︎ZODIACLIBRAWINE SERIES
♏︎ZODIACSCORPIOWINE SERIES
♐︎ZODIACSAGITTARIUSWINE SERIES
♑︎ZODIACCAPRICORNWINE SERIES
♒︎ZODIACAQUARIUSWINE SERIES
♓︎ZODIACPISCESWINE SERIES
APPLICATION
Packaging becomes a point of view.
The original display and advertising studies establish how the collection looks on a shelf or at a tasting. Campaign images carry the same atmosphere.
EXPERIENCE
A celestial brand, made tangible.
The extensions show a full retail display and an intimate tasting event, with a focused merchandise family. Each uses the original identity.
RETAIL
The twelve-bottle presentation makes each sign easy to find and gives the collection a distinct shelf silhouette.
TASTING
Constellation light and restrained branded touchpoints make the product story spatial and social.
MERCHANDISE
The circular mark identifies shared merchandise. Individual sign glyphs distinguish the tasting cards and bottle editions.
THE WIDER DESIGN STUDY
The following designs explore later editions. Their rollout depends on the first encounter working and each partner agreeing its part.
INDEPENDENT LUXURY WINE CONCEPTCOLLECTION / MEMBERSHIP / HOSPITALITY
The sign starts
the relationship.
A sign can prompt the first bottle choice. The cellar proposal gives members time to compare the wine itself, with tasting notes and seasonal pairings. Repeat visits would depend on that experience.
SIGN RELEASES
Members receive the bottle for their sign and access to a contrasting seasonal pairing chosen for its flavor.
CELLAR PASSPORT
Each bottle opens tasting notes, provenance, serving rituals, and a growing map of the twelve-sign collection.
CONSTELLATION TABLES
Restaurant partners host guided dinners that use the signs as a social invitation, then let the wine lead the actual pairing.
NUMBERED OBJECTS
Magnums, stemware, cellar tags, and annual artist editions create a disciplined collector layer around the core bottle family.
TWELVE WINES / ONE NIGHT SKYChoose by instinct.
Choose by instinct.
Remember by sign.
Twelve tasting rooms form one orbital route. Guests start with their sign and try an unexpected pairing, then choose a personal three-bottle constellation to take home.
GUIDED TASTINGMEMBER PREVIEWRESTAURANT NIGHTANNUAL VINTAGE DROP
WHY IT CAN WORK
Identity drives discovery. Completion drives return.
A sign gives someone an easy first choice. The proposed cellar program would need wine quality and provenance to bring them back, with food pairings and annual releases adding reasons to revisit.
12-BOTTLE SYSTEMMEMBERSHIPGIFTINGHOSPITALITY PARTNERS
WHERE THE CONCEPT STANDS
A collection you can read as a set.
The twelve-bottle identity stays consistent across the labels and campaign. The cellar and tasting program are proposed extensions. They give the collection a setting, while the sign remains the simplest way to find an individual edition.