ALL WORKCONTACT ↗
Independent Creative ExplorationTHE MANOR
LIVE WITH HISTORY. KEEP IT STANDING.OPEN THE ARCHIVE ↓
RALPH LAUREN HOME × NATIONAL TRUST / SPECULATIVE CONCEPT
RALPH LAURENHOME×NATIONAL TRUST
FOR HISTORIC PRESERVATION
FOR HISTORIC PRESERVATION
THE MANOR
ARCHIVES.
LIVE WITH HISTORY. KEEP IT STANDING.OPEN THE ARCHIVE ↓01 / THE PREMISEFROM INTERIOR TO RESTORATION
THE QUESTIONCAN A ROOM
CAN A ROOM
FUND THE
ROOM THAT INSPIRED IT?
Ralph Lauren built its idea of American living through rooms, materials, and stories. The National Trust cares for historic places that hold the country’s beauty and its difficult history.
THE IDEAUse documented interiors as the source for a home collection. Return part of every sale to the sites and craftspeople behind it.
HERITAGE WITH A SOURCE.
Each piece begins with a named place, a documented detail, and permission to use it.
SALES THAT FUND REPAIR.
A fixed share supports named restoration work and paid training in preservation trades.
AN OBJECT WITH A RECORD.
Every numbered piece identifies its source, maker, materials, and contribution.
02 / PRODUCT ARCHITECTURETHE GREAT AMERICAN ESTATES COLLECTION
THREE MATERIAL CHAPTERSTHE ARCHIVE
THE ARCHIVE
ENTERS THE HOME.
Edition 001 is organized by place. Lyndhurst informs architectural papers, Filoli shapes garden textiles, and Kykuit guides cabinetmaking. Labels distinguish historic evidence from new design.
LYNDHURST / ARCHITECTURAL PAPERS
GOTHIC REVIVAL / HAND-SCREENED PAPER / EMBOSSED FOILLyndhurst’s surviving interiors and Alexander Jackson Davis’s ornament form the source material. Labels identify what is reproduced, reworked, or newly drawn.
FILOLI / GARDEN TEXTILES
SILK JACQUARD / COTTON VELVET / LINEN DAMASKFiloli’s house, gardens, and orchard supply the motifs for woven repeats, borders, and upholstery. The palette follows the estate from morning through winter.
KYKUIT / CABINETMAKING
RESPONSIBLE TIMBER / BRASS / TRADITIONAL JOINERYKykuit’s Codman interiors set the tone for writing tables, cabinets, and occasional pieces. Any museum object would require separate permission and conservation review.
03 / CAMPAIGN SYSTEMTHE HOUSE REMEMBERS
LAUNCH FILM / EDITORIAL / RETAIL / SALONS
THE HOME IS NOT
A BACKDROP.
IT IS THE EVIDENCE.
THE HOUSE REMEMBERS
The film travels from Lyndhurst to Filoli to Kykuit. Conservators, craftspeople, and interpreters explain what has survived, what has changed, and what still needs repair.
ARCHIVE / ISSUE 001
A numbered volume brings together measured drawings, object records, material tests, oral histories, and finished rooms in one restrained catalog.
THE LIVING ARCHIVE
At 888 Madison Avenue, each sample links to its source. Object labels name the maker, the type of adaptation, and the restoration work supported by the sale.
SALON + OPEN HOUSE
Each private salon pays for a public access day at the same site. Designers, historians, donors, and apprentices meet at night. The doors open to the public the next day.
04 / EXPERIENTIAL RETAILTHE LIVING ARCHIVE
A ROOM YOU CAN
READ.
888 Madison Avenue becomes a study room based on one documented American interior. Labels identify the source, designer, type of adaptation, and restoration project.
Each private salon pays for a public access day. Site staff set the limits for attendance, installation, and use of the rooms.
05 / DIGITAL OWNERSHIPTHE PROVENANCE PASSPORT
BRASS REGISTRY / NFC + QREVERY OBJECT
01SOURCE 02MAKING 03IMPACT 04ACCESS
EVERY OBJECT
OPENS A
DEEPER RECORD.
A numbered brass card opens the object’s digital record: source, maker, materials, contribution, and visitor information.
The site, room, object, drawing, or material record behind the piece.
The workshop, artisan, materials, and methods used to make it.
The amount contributed and the restoration project receiving it.
Admission, public programs, and digital records tied to the source site.
06 / FUNDING MODELTHE MANOR RESTORATION FUND / PROPOSED
THE COMMERCIAL RULEMAKE THE
MAKE THE
CONTRIBUTION
VISIBLE.
20%
The proposal directs 20% of gross collection sales to a restricted preservation fund. Final terms, recipients, tax treatment, and reporting would require formal agreements.
70% / PLACES
Restricted grants for roofs, envelopes, interiors, gardens, glasshouses, and urgent stabilization at participating sites.
20% / TRADES
Paid apprenticeships in window restoration, carpentry, masonry, plaster, decorative painting, and textile conservation.
10% / RECORD
Digitization, historical interpretation, public reporting, and limited program administration.
ANNUAL LEDGER
Sales, transfers, grants, apprenticeships, project status, administration, and completed work.
An annual ledger lists collection sales, transfers, grants, apprenticeships, administration, project status, and completed work.
07 / THE HISTORICAL RECORDBEAUTY DOES NOT ERASE HISTORY
THE NON-NEGOTIABLENO HERITAGE
NO HERITAGE
WITHOUT HISTORY.
These estates were shaped by wealth, labor, displacement, and, at some sites, enslavement. The collection cannot use their beauty while ignoring the people who built and maintained them.
- Site historians, staff, and descendant communities shape interpretation where relevant.
- Product stories distinguish documented evidence from contemporary adaptation.
- Names, objects, and rooms are licensed and credited through formal agreements.
- Every private salon funds a public access day, and preservation needs outrank spectacle.
08 / LAUNCH CHANNELSPRESS / DIGITAL / RETAIL / REPORTING
THE RECORD
Editors receive source files, interviews with conservators, and the complete funding formula.
THE PASSPORT
Object records, films, workshop notes, grant updates, and visitor information remain available after launch.
THE ROOM
888 Madison, estate salons, and open-house days present the materials alongside their sources.
THE LEDGER
The public record follows the money from each sale to the work completed on site.
09 / RESEARCHOFFICIAL SOURCES / SITES / COLLECTIONS / GRANTS
RALPH LAUREN / BRANDSOFFICIAL BRAND PORTFOLIO ↗NATIONAL TRUST / SITES27 HISTORIC PLACES OPEN TO THE PUBLIC ↗NATIONAL TRUST / COLLECTIONS60,000+ HISTORIC OBJECTS AND WORKS OF ART ↗ARCHIVE CHAPTER / LYNDHURSTGOTHIC REVIVAL HOUSE AND ORIGINAL DECORATIVE ARTS ↗ARCHIVE CHAPTER / FILOLIHOUSE, GARDENS, ORCHARD, AND PUBLIC LANDSCAPE ↗ARCHIVE CHAPTER / KYKUITINTERIORS, FURNISHINGS, ART, AND GARDENS ↗NATIONAL TRUST / GRANTSPRESERVATION FUNDING PROGRAMS ↗NATIONAL TRUST / HOPE CREWBUILDING THE FUTURE OF HISTORIC TRADES ↗
NOT HERITAGE
AS AESTHETIC.
HERITAGE AS A LIVING SYSTEM.
Every piece names its source, credits its maker, and helps pay for preservation work at the place that inspired it.
LIVE WITH HISTORY. KEEP IT STANDING.Independent personal concept by Priscilla Rios. This project is not affiliated with, commissioned by, approved by, or endorsed by Ralph Lauren Corporation, Ralph Lauren Home, the National Trust for Historic Preservation, or any historic site. All products, partnerships, percentages, events, interfaces, and funding structures shown are speculative.
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