A PROMISE OF DISCOVERY
Transit and social ads invite people to touch the night sky, then follow the stars into space.
ENVIRONMENTAL / DATA / 3D / CAMPAIGN
THE GALAXY EXHIBIT
A planet-first campaign and holographic museum experience mapped as a solar system.READ THE STORY ↓
DISCIPLINEENVIRONMENTAL / DATA / 3D / CAMPAIGN
ROLEINFORMATION + EXPERIENCE DESIGN
PROJECT TYPESELF-INITIATED MUSEUM CONCEPT
PATHSTRATEGY → SYSTEM → EXPERIENCE
WHERE I STARTED
A map has to explain where you are.
The original study began with a difficult scale problem. Visitors need to find their way through a building while trying to understand distances far beyond it. I used orbital relationships to connect the map to the subject. The later exhibit concepts extend that structure into moving displays and a public campaign.
THE CHOICE
“Use the orbit lines to guide visitors from the city into the museum. The interactive map then leads through eight planets and onward into deep space.”
WORKING THROUGH IT
Keep a clear reference point.
MAP THE INVISIBLE
2D wayfinding and 3D floor plans give visitors a stable route through intangible holographic content.
EIGHT WORLDS, ONE ROUTE
Each planet has its own scale, atmosphere, movement, and story within one mapped system.
ONE CAMPAIGN, MANY SCALES
Keep the orbit lines readable on the phone map. The same paths can expand across a museum wall or projected floor.
PROPOSED FIRST EDITION
Follow one orbit through one room.
The original map supplies the structure. I would test one planetary chapter in an existing education room before building the proposed holographic gallery. The visitor should understand where they are and where the route goes next.
- THE FIRST OFFER
- One proposed planet station with a printed map and a simple projected scale comparison. A museum educator reviews the explanation. The station uses the existing orbit-line language.
- HOW YOU TAKE PART
- A public poster leads to the room. Find the planet on the map, compare its scale on the wall and follow the line to the next learning prompt. A pocket map carries the route home.
- WHAT I WOULD DELIVER
- The original map and one complete wall label, with the comparison graphic and pocket version. Keep the position marker visible as the content changes.
- BEFORE IT GROWS
- Can visitors locate themselves and describe the comparison? Check the labels with children and adults at actual viewing distance. The first projection needs to clarify the map rather than compete with it.
Where it could go next
All eight planetary directions and the large gallery scenes remain below. They expand a tested route. Holographic displays require their own technical study and venue plan.
THE IDENTITY
The universe awaits discovery.
Cinematic planets fill the deep-space setting. Fine informational type helps visitors find their way without losing that sense of scale.
The universe awaits discovery.
STRUCTURAL SANSEXHIBIT / CAMPAIGN
MONOSPACED DATADATES / MAP / LABELS
DEEP SPACE#050816ENVIRONMENT
STARLIGHT#DDE7FFTYPE
ORBIT BLUE#6C8DFFGUIDANCE
SOLAR HEAT#E64E83FOCUS
THE VISUAL LANGUAGE
MAKE THE SOLAR SYSTEM FEEL PHYSICAL.
Maps, labels, orbital paths, and scale comparisons locate visitors among cinematic planets. Each celestial object has a route and a story, with distinct behavior.
APPLICATION
FROM THE STREET TO EIGHT WORLDS.
Transit and social ads reach visitors before the museum, supported by digital media. Inside, a mapped route guides them through the planets.
EXPERIENCE
THE MAP WORKS LIKE MISSION CONTROL.
The campaign leads into the museum map. From there, visitors choose a planetary route and find the projected exhibit chapters along it.
INTERACTIVE ORIENTATION
The original floor plan becomes a selectable route across the Sun, rocky worlds, gas giants, and deep space.
PLANETS IN MOTION
Use rotation and orbital speed to give each planet a distinct motion. Scale comparisons need to stay visible beside the animation.
HOLOGRAPHIC STORYTELLING
Planet placement determines the visitor's viewpoint, with projected data designed around both.
MUSEUM-WIDE CAMPAIGN
Put the same planetary artwork on the ticket and transit ad. Museum-store objects can carry an individual planet home.
THE WIDER DESIGN STUDY
The following designs explore later editions. Their rollout depends on the first encounter working and each partner agreeing its part.
SELF-INITIATED CONCEPTUAL EXTENSIONINSPIRED BY THE AMERICAN MUSEUM OF NATURAL HISTORY / NO AFFILIATION
Turn the museum
into an orbit.
The original floor-plan study gives the exhibit proposal a route. I imagined the larger installation for the Rose Center, with planetary projections along that path. The campaign would reach visitors before they arrive. This is an independent museum concept.
INTERACTIVE MAP / ORIGINAL DESIGN ACTIVATEDChoose a world.
Choose a world.
Build your route.
Select a destination to reveal its exhibit story. The map keeps the original floor plan as its starting point. The proposed guide can adapt to a phone or a larger museum display.
ZONE 01 / ENERGYTHE SUN
Begin at the system’s anchor. A suspended solar hologram reveals convection, flares, scale, and the light that reaches every world.
MOTION SYSTEM / EIGHT WORLDSThe planets never
The planets never
stand still.
Each planet rotates within its orbit. Hover or focus to slow it down and read the label. The motion needs to help you compare the worlds.
MERCURY
VENUS
EARTH
MARS
JUPITER
SATURN
URANUS
NEPTUNE
Volumetric planets sit within projected orbit lines. Responsive labels explain the astronomical information around visitors.
CAMPAIGN EXTENSION / FROM CITY TO COSMOSThe invitation
The invitation
starts underground.
Use the planets’ scale to catch attention in transit. Carry the orbital paths onto the ticket and museum screen so the route is already familiar at arrival.
SOCIAL ORBIT
Creators turn a planet's strangest fact into a reel or carousel. A live museum challenge offers another format.
COSMIC COMMUTE
Transit media turns each stop toward the museum into one stage of the solar system.
NIGHT AT THE ROSE
Evening tours connect holograms to planetarium programs, with limited releases.
POCKET UNIVERSE
A saved route follows visitors home with their selected worlds and facts, plus a date for the next observation.
MUSEUM STORE / LIMITED OBJECTSBring a piece
Bring a piece
of orbit home.
The proposed store objects let visitors take a planet or field note home. Their scale comparisons should be useful beyond the visit.
WHERE THE CONCEPT STANDS
Wonder still needs directions.
The original information design gives the expanded museum proposal its structure. Each planetary chapter has a place in the route. The projected and holographic displays are concepts for further development, while the map keeps the visitor’s position visible.
VIEW ORIGINAL PROJECT ↗